TVS Srichakra Ltd has announced the appointment of legendary cricketer MS Dhoni as the official brand ambassador for its Eurogrip Tyres. This collaboration marks the launch of the company’s new brand campaign, “Enjoy Every Turn”, which highlights the joy of riding and the confidence that Eurogrip Tyres bring to bikers.
The campaign showcases Dhoni’s passion for biking, resonating with the theme that every turn in life presents new opportunities. The brand film features Dhoni navigating scenic roads, symbolizing the unpredictability and excitement of life’s journey. It also hints at the intriguing question on every fan’s mind: “What’s Next for Dhoni?”
P. Madhavan, EVP of Sales and Marketing at TVS Srichakra Ltd, expressed excitement over the partnership, stating, “Dhoni’s personality perfectly aligns with the message of our campaign. Our tyres empower riders to take on any challenge confidently, making every journey smooth and safe.”
Sharing his thoughts on the campaign, MS Dhoni added, “Being a passionate rider, shooting for this campaign was a pleasure. The idea of ‘Enjoy Every Turn’ resonates with my journey, and I had a great time experiencing Eurogrip’s high-performance superbike tyres.”
The campaign will run across television, digital, and social media platforms, supported by on-ground activations. With Dhoni’s endorsement, TVS Eurogrip aims to strengthen its brand positioning among young riders and biking enthusiasts.
About TVS Srichakra Ltd
TVS Srichakra Ltd, a part of the $3 billion TVS Mobility Group, is one of India’s leading manufacturers of two-wheeler and off-highway tyres. With a strong presence in over 85 countries, the company continues to innovate and expand its global footprint.
