IPL: Disney Star wins Broadcasting rights; Viacom 18 bags digital rights | Business Upturn

IPL: Disney Star wins Broadcasting rights; Viacom 18 bags digital rights

The second day of IPL media rights auction has ended, with package C and D bidding to resume tomorrow. On the second day of bidding, the non-exclusive digital rights to 18 matches were valued at Rs 1,700 crore.

The IPL TV and digital rights were auctioned for Rs 44,075 crore on Day 2. Despite the fact that the identities of the bid-winners have not been officially confirmed, media sources imply that Sony secured TV rights for Rs 23,575 crore and Viacom18 won digital rights for Rs 20,500 crore.

After rigorous bidding, two distinct broadcasters have secured the joint media rights for the next five years of the Indian Premier League (TV and internet). These two media behemoths now have the rights to broadcast 410 matches during a five-year period beginning in 2023 and ending in 2027. The overall value per match for every IPL game is RS 107.5 crore.

The pricing for Package A (TV rights) and Package B (Digital rights), according to sources, have been set at Rs 44,075 crore. The internet rights were acquired for Rs 20,500 crore, while the TV rights were sold for Rs 23,575 crore. In September 2017, Star India-Disney won the IPL rights for the 2017-22 cycle, with a winning offer of RS 16,347.50 crore for both TV and digital.

Amazon had already backed out of the Indian Premier League media rights auction, but that didn’t stop the BCCI from getting richer as Viacom-18, lead by Uday Shankar, stayed aggressive in their offer, going down to the wire with incumbent broadcasters Star.