The SunRisers Hyderabad have reached the Holy Grail, much like the franchise they rose from. Having made the Play-Offs last season, they’ll be aiming to go all the way around this time. Here’s a list of their sponsors going into the 2021 Indian Premier League.
TITLE SPONSOR
JK Lakshmi Cement – The cement manufacturer based in Delhi was declared the Title Sponsor of SRH in January 2020. JK replaced online eyewear brand CoolWinks, who were the principal front-of-shirt sponsorship rights for the 2019 IPL season.
PRINCIPAL SPONSORS
Following brands are placed on the SRH website under their Principal Sponsors – the second tier of the franchise’s sponsorship portfolio.
Ralco Tyres – The tire manufacturer based in New Delhi has served as a Principal Sponsor to SRH since the 2020 season. Its logo can be visible behind the SRH’s match-day shirts, right above the shirt number.
Kent Mineral RO – The water purifier systems manufacturer headquartered in Noida became a Principal Sponsor of SRH leading towards the IPL 2021 season. On the top left corner, Kent’s logo will replace Valvoline, the motor oil company based in America, at the front of the team’s match-day shirt.
Reliance Jio (Official Telecom Partner) – The Indian telecom giant based in Mumbai has secured a sponsorship deal with all eight teams in the IPL since the 2018 season. For SRH, Jio’s logo can is visible on the sleeves of the team’s match-day shirt.
TCL – The Chinese electronics brand headquartered in Huizhou has served as a Principal Sponsor to SRH since August 2020. TCL’s logo can is visible on the sleeves of the team’s match-day shirt.
Dream11 – Other than being an Official Partner to the IPL, the Mumbai-headquartered Indian fantasy sports platform serves as the assigned fantasy sports partner to six out of eight teams in the tournament, excluding KKR and RCB. Dream11’s logo is visible on the sleeves of SRH’s match-day shirt.
Kansai Nerolac – The paint business headquartered in Mumbai has served as a Principal Sponsor to SRH since April 2017. Nerolac’s logo is visible on SRH’s match-day caps, hats, and helmets.
OTHER SPONSORS
Following brands are placed on the SRH website under Other Sponsors.
Colgate (Smile Partner) – The dental care brand was declared the Official Smile and Oral Hygiene Partner of six out of eight IPL teams – except CSK and RCB – in September 2020 in a two-year deal. The deal strives to uplift the public’s spirits with a smile and optimism amid the coronavirus pandemic.
Jai Raj Steel – The steel manufacturer based in Hyderabad was announced as SRH’s Official Strength Partner in September 2020. Jai Raj Steel’s logo is visible on SRH’s match-day trousers.
PARTNERS
Following brands are placed on the SRH website under their official Partners.
Red FM 93.5 – The radio network headquartered in Chennai has been a long-time partner of SRH. It served as the principal front-of-shirt sponsor during the 2015 and 2018 seasons, the principal back-of-shirt sponsor during the 2017 and 2019 seasons, and the chest (top-left on the front of shirt) sponsor during the 2014 and 2016 seasons. It remains posted on the SRH website as their Official Radio Partner.
TYKA Sports – The sports equipment brand headquartered in Jalandhar had served as the Official Kit and Merchandise Partner to SRH since the 2014 season when it succeeded German brand Puma.
FanCode Shop – The Mumbai-based fan clothing company has an Official Fan Merchandise agreement with six out of eight IPL teams, except KKR and RCB.
Kotak – The banking products and financial services provider based in Mumbai has served as the Official Card Partner to SRH since September 2020. According to the deal, Kotak has devised SRH-themed debit and credit cards for the team’s supporters.