BCCI ropes in Herbilife Nutrition as official tournament partner for IPL 2023

For the Indian Premier League (IPL) 2023, the Board of Control for Cricket in India (BCCI) and the American global nutrition company Herbalife Nutrition have inked a partnership agreement.

Following the collaboration, Herbalife Nutrition has been designated as the official partner for the forthcoming Indian local competition season, which is scheduled to begin on March 31.

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An international multi-level marketing company called Herbalife, also known as Herbalife Nutrition Ltd., produces and markets nutritional products. Mark R. Hughes established the business in Los Angeles in February 1980.