The International Cricket Council (ICC) has announced a new campaign, ‘Donate Organs, Save Lives,’ to raise awareness about organ donation. The initiative will officially launch on February 12, 2025, during the third ODI between India and England in Ahmedabad. The ICC aims to use cricket’s global influence to encourage fans and players to pledge organ donation, contributing to a life-saving cause.
Key Highlights of the Initiative
- Campaign Name: Donate Organs, Save Lives
- Announced By: ICC Chief Jay Shah on social media platform X
- Launch Date & Venue: February 12, 2025, India vs England 3rd ODI, Ahmedabad
- Objective: To increase awareness and encourage organ donation pledges
- Promotion Strategy: Indian cricketers will participate in spreading the message, with stadium banners, social media campaigns, and match-day activities encouraging fans to register as donors.
The two teams are wearing green arm bands to support BCCI’s initiative "Donate Organs, Save Lives”.
The initiative is spearheaded by ICC Chairman Mr Jay Shah.
Pledge, spread the word, and let's be a part of something truly meaningful.#DonateOrgansSaveLives | @JayShah pic.twitter.com/QQ532W26wd
— BCCI (@BCCI) February 12, 2025
Jay Shah’s Statement
ICC Chief Jay Shah emphasized the power of sports to inspire social change and urged people to consider pledging their organs to save lives. He noted that one organ donor can save multiple lives, making this campaign a significant step in global humanitarian efforts.
Public Engagement and Impact
The campaign will involve stadium promotions, social media awareness, and live match coverage to encourage fans to pledge organ donation. The ICC hopes this initiative will create a lasting impact, inspiring millions to contribute to the cause.
Sunil Gavaskar Urges BCCI to Introduce Charity Initiatives
Former Indian cricketer Sunil Gavaskar has urged the BCCI to dedicate a day in the cricket calendar for charity—similar to Australia’s Pink Test and England’s fundraising events. While the BCCI already supports charitable programs, Gavaskar suggested greater public awareness would enhance their impact and boost cricket’s role in social causes globally.
With this initiative, the ICC aims to use cricket’s massive following to promote organ donation, potentially saving countless lives worldwide.
