FICA advocates for ICC compensation to players for image and video usage | Business Upturn

FICA advocates for ICC compensation to players for image and video usage

Discussions between the International Cricket Council (ICC) and the Federation of International Cricketers’ Association (FICA) have been underway regarding the commercial use of players’ images and videos by the ICC. The parties have engaged in multiple rounds of talks to address this issue.

The focal point arising from the negotiations is that international players, except those from India, have authorized FICA to negotiate with the ICC on their behalf regarding the utilization of their images and videos by the ICC for commercial purposes. Surprisingly, the players are not insisting on financial compensation for the use of their images for promotional activities.

“Over the past few years, players worldwide have requested our assistance in addressing various matters concerning the utilization of their collective commercial rights. We are currently engaged in positive discussions with the ICC and other stakeholders to bring more clarity to everyone involved, particularly regarding future global events,” confirmed Tom Moffat, the CEO of FICA, in an interview with Cricbuzz.

The ICC’s revenue has experienced significant growth in recent years, primarily driven by media rights. Notably, the ICC’s media rights income was $550 million in 2007, which increased to $1.2 billion in 2008, further rising to $1.9 billion in 2015. The latest media rights cycle sale has surpassed $3 billion, covering the period from next year until 2027.

The ICC, following its standard policy, refrains from commenting on ongoing commercial negotiations. However, a source has informed us that player agreements for ICC events are customary during each cycle.

“Establishing clear commercial frameworks can ensure that players contribute to the growth of the game to the fullest extent,” added FICA’s CEO.

While the specific mode of payment has yet to be determined, FICA emphasizes that it is a minor aspect compared to the overarching goal of ensuring transparency in the use of players’ commercial rights.

FICA serves as the global representative body for players, comprising representatives from countries such as Australia, New Zealand, England, the West Indies, and South Africa, among others. Notably, the Board of Control for Cricket in India (BCCI) and the Indian Cricketers’ Association (ICA) are not affiliated with FICA. The establishment of FICA dates back to 1998.