Disney Star is eagerly preparing to leverage the forthcoming ICC ODI World Cup 2023, scheduled to be held in India from October 5 to November 19, as a major boost after a lackluster Indian Premier League (IPL) season. Several advertising agencies now have access to Disney Star’s rate card, which offers reasonably affordable numbers overall.
For co-presenters, the coveted position demands a hefty Rs 118 crore, while associate sponsors need to allocate Rs 88 crore for their advertising slots. On Disney+Hotstar, the fee for co-presenting stands at a steep Rs 150 crore. Brands seeking prominent exposure through “Powered by” sponsorships must contribute Rs 75 crore, while associate sponsorship requires a budget of Rs 40 crore.
However, during the much-awaited India vs Pakistan match, advertising rates have skyrocketed to an astonishing Rs 30 lakh every 10 seconds. Given the long-standing rivalry and anticipated massive viewership, Disney Star is capitalizing on this opportunity to demand a premium amount.
Television marketers aiming to co-present on the SD channel must invest Rs 89.86 crore, while the better HD feed comes at Rs 48.4 crore. To counter weak market conditions, Disney Star has increased ad rates by 30-35% compared to the last competition.
Insiders reveal that the broadcaster has set its sights on earning nearly Rs 1,000 crore from the tournament, making it a high-stakes opportunity for marketers and sponsors to leave a lasting impact on cricket fans across the nation.
