The Board of Control for Cricket in India (BCCI) is set to auction media rights for the 2023-2028 cycle as they seek a new broadcast partner. Reportedly, BCCI will hold an important Apex Council Meeting on July 7, where various decisions will be made, including the distribution of media rights.
India has been without a broadcaster for their home games since the agreement with Disney Star ended in March, resulting in fans being unable to watch events like the Duleep Trophy.
BCCI secretary Jay Shah confirmed that the tender for media rights will be released in July, and the entire process is expected to take around 45 days. The previous deal with Disney Star was valued at ₹6,138.1 crore, and the BCCI aims to secure an even higher value for India Cricket Team matches, surpassing the per-match valuation of IPL games.
The BCCI plans to separate TV and digital rights and is optimistic about generating more than ₹10,000 Crore considering India’s packed cricket schedule. While Disney Star is expected to be a strong contender, other players in the market include Viacom18, with IPL 2023 streaming on JioCinema, and the merged entity of Sony-Zee.
