
The Board of Control for Cricket in India (BCCI) has taken a significant policy shift by permitting consortiums to participate in its bilateral media rights auction.
This move is a departure from their previous stance and might potentially favor Sony Pictures Network India and Essel Group (Zee Network), who have been pursuing a merger. The combined forces of Sony and Zee could create a formidable entity, potentially leading to increased value for media rights.
The ITT outlines three key timelines for the auction, and participating firms must ensure incremental bids of at least Rs 1 crore. The upcoming five-year cycle will include 88 games, and the base prices for linear and digital rights are set at Rs 20 crore and Rs 25 crore, respectively.