How has the Internet & Technology changed the real estate industry? | Business Upturn

How has the Internet & Technology changed the real estate industry?

The Internet and technology have positively changed the real estate industry and this change cannot be denied no matter what. Whether you are looking to buy or rent a home or sell a home or you’re just an agent looking to make a deal then the first thing that you would do is check up the listing on the internet and this is just the tip of the iceberg. 

Technology has impacted the real estate industry for both consumers and professionals who are actively involved in the market. Gone are those days when people used to look for property in newspaper ads. In this age, everything is done with the help of technology which includes mobile phones, tablets, laptops, and the internet. Today, we will be having a look at some of how the internet & technology has changed the real estate industry:

Online Listings

We now have all sorts of online listings websites available on the internet where we can find everything about a piece of property. Right from photos and detailed descriptions, to tax history, purchase history, school ratings, and neighborhood information. These online listing websites have made it easier for buyers, sellers, and professionals who are looking to make deals.

There was a time when these listings were made in newspapers or buyers had to visit different properties in order to find out about a piece of property but these online listing websites have changed everything since you can find everything without even having to leave your couch. In addition to these websites, social media platforms are also used for listing nowadays.

Mobile Applications

Apart from websites, we now also have specific mobile apps that can keep you informed about properties that match your interests. You just have to choose what type of property you are looking for and the rest will be done by the application. You will get real-time notifications about all the new properties and listings that match your search criteria. 

These applications can also help with budget and allow buyers quick access to real estate agents, and property managers, which used to be a tedious task. We are now seeing mobile apps revolutionizing every field, even board games with tools like Scrabble Word Finder.

Targeted Advertisements

We now also have personalized and targeted advertisements. Sometimes, people do a home search on the internet but cannot exactly find what they are looking for. This can be fixed with the help of personalized and targeted real estate ads that can help the real estate agents and brokers to target the customers by showing them personalized ads according to their search criteria.


For instance, if a person is looking for a house with several bathrooms, a specific number of bedrooms, and other metrics then targeted ads can be shown to that user which can help both the real-estate brokers and also the user. Targeted advertisements are a cost-effective technology that is using the latest machine learning algorithms to change how real estate marketing is done and it is done even in various other fields. For instance, if a person searches about Scrabble then he will be shown targeted ads of Words With Friends which is a game similar to Scrabble.

Accurate Price Estimation

Modern-day technology has also made price estimation very much easy and simple. There was a time when real estate agents used to rely on a few factors such as neighborhood factors, house features, and a few other things to make a price estimate for a property but these have changed with the introduction of technologies like Artificial Intelligence that uses latest mathematical and statistical modeling based on a certain algorithm to estimate prices more accurately.

These price estimation tools now take into account everything such as how the neighborhood is, its crime history, crime status, noise levels, markets, schools, and user reviews to make more accurate price estimations.

Online Buying and Sell

The internet has also made the whole process of buying and selling properties simpler by streamlining the whole thing. Right from choosing the property to closing the deal can be done remotely through the internet. Properties can be selected through the internet and payments can be made thanks to online banking and different online payment gateways available.

People who have experience with all of this can even buy and sell properties without even having to see them. The internet has made this whole process so easy and simple that you can literally make a profit without even having to leave your office. It is now that easy to buy and sell properties.