Aditya Birla Housing Finance Ltd. (ABHFL), a subsidiary of Aditya Birla Capital, has formed a strategic partnership with BharatPe, a leading Indian fintech, to offer secured loans to over 1.3 crore merchant partners. This collaboration marks a first for ABHFL, providing streamlined access to home loans and loans against property (LAP) through BharatPe’s digital platform.
The partnership will focus on Tier 2 and 3 cities, expanding ABHFL’s footprint across 450+ cities, offering region-specific financing solutions. Merchants can apply for loans directly through the BharatPe app, benefiting from faster processing, real-time updates, and enhanced transparency.
Pankaj Gadgil, MD & CEO of Aditya Birla Housing Finance, emphasized the customer-centric approach, stating that the partnership aims to simplify homeownership for a wider audience through tailored financial solutions. Nalin Negi, CEO of BharatPe, highlighted that the partnership aligns with BharatPe’s commitment to empower merchants with secured credit solutions for major purchases.
The partnership is poised to revolutionize secured lending, combining ABHFL’s financial expertise with BharatPe’s vast digital ecosystem.
