Tesla reduced the price of its Full Self-Driving (FSD) driver assistant software to $8,000 from $12,000 in the United States on Saturday, confirming CEO Elon Musk’s commitment to self-driving technology.
Musk believes the technology will become a significant source of revenue for the world’s most valuable manufacturer. However, despite the fact that self-driving technology is under increasing regulatory and legal scrutiny, it has failed to achieve the target for years.
Musk announced earlier this month that Tesla would launch its robotaxis on August 8, following Reuters’ reports that Tesla has scrapped its low-cost, mass-market automobile in favour of the robotaxis.
Tesla then reduced the US monthly subscription pricing for the feature from $199 to $99.
Musk stated in 2023 that the FSD, which was then priced at $15,000, was very low and that the car’s worth would rise significantly if it became autonomous.
Tesla refers to its driving assistant features as Autopilot or FSD, but insists they do not make its vehicles autonomous and need active driver supervision.