Samsung and Facebook tie up helps small retailers

Samsung India has partnered with Social Media leader Facebook to train hundreds of small retailers. They are going to create a digital platform that will empower small businesses in this time of economical drought. Micro economic retailers will promote their products and services. By joining Whats App and Instagram . A large group of growing audience will be made aware constantly of the same. Being digitally active will also help them understand current trends and affairs. The consumers will be able to directly communicate with them through these various online platforms.

This initiative has already trained and certified more than 800 small business owners. They still continue to provide the general public with more retailers to increase diversity. “With the changing environment around Covid-19, people are spending more time on digital platforms including the Facebook family of apps. This has led brands to alter go-to-market models. By adapting to changes in the value chain, rapidly digitizing key journeys”. Prasanjeet Dutta Baruah statement made this statement officially. He is the Vertical Head of Technology, Telecom, Automotive, and New Business at Facebook India.


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