Apple’s event on Monday witnessed the tech giant revealing a new product to its lineup: a Polishing Cloth. The cloth, made out of “soft, non-abrasive material,” is available to purchase at Apple’s store, but only if you are ready to pay ₹ 1,900.
While the Polishing Cloth comes with Apple’s signature logo in one corner, it’s not instantly clear how different it is from other microfiber cloths in the market sold at a fraction of the price.
For example, premium microfiber cloths are valued at around $1.50 each on Amazon. According to a Bloomberg report, this places Apple’s polishing accessory (which sells for $19 in the US) in the running for its highest-margin physical product.
Apple states that its latest accessory will “safely and effectively” clean any Apple display. According to the company’s listing on its online stores, it is compatible with nearly all Apple products, which includes iPhones, iPads and MacBooks. But while the Polishing Cloth is already in low supply, needing three to four weeks to ship in specific parts of the world, opinions on social media were less than impressed with the latest product.
Many criticised Apple for overpricing the accessory.
Are you kidding me? @Apple
2000 INR for a cloth? You guys are mad pic.twitter.com/j01UpIYDil
— Pawan Kumar (@imthepk) October 19, 2021
— Anuj Shukla (@ursanujofficial) October 20, 2021
— Sahil wani (@wani_sahil_) October 19, 2021
apple has the audacity to sell a piece of cloth for $19 😀😀 pic.twitter.com/Cdp0o5eL4k
— no, wait maybe (@nowaitmaybe) October 19, 2021
“Apple has the audacity to sell a piece of cloth for $19” tweeted one user.
Others termed it as “peak capitalism”
peak capitalism might be this $19 Apple polishing cloth pic.twitter.com/f5vbRwe3fG
— Andrew Cunningham (@AndrewWrites) October 18, 2021
While others were amazed by Apple adding a compatibility list for the product
— Kyle Reddoch (@WinPhanKyle) October 18, 2021
Apple really sells a $19 branded cleaning cloth, and lists out compatibility with every Apple product it can be used on. this is the future. pic.twitter.com/ISogtv8cNR
— Who You 2.0 (@fuyutsukikaru) October 19, 2021
The launch of the product also launched a series of memes on Twitter
— Aman Saini (@sainiaman038) October 19, 2021
Apple launches 1900 rs cloth to clean their Devices ..
Le My रूमाल.. pic.twitter.com/hTZa9KR8uH
— Ghost Rider (@sandybond001) October 19, 2021
Apple is now selling a ₹1900 Polishing Cloth so you can keep iPhone and MacBook super shiny.
Ghar ka kapda – pic.twitter.com/my8tLuxURe
— Akshay (@nipfti) October 19, 2021
Apple has a history of shifting price limits with its goods, with each new announcement provoking a slew of now-predictable jokes about its pricing. The iPhone was the first smartphone to infringe the $1,000 mark, according to Bloomberg. However, unlike the Polishing Cloth, Apple’s laptops and smartphones usually receive positive reviews for their features and abilities.