Seher Anand, a visual designer known for her ability to blend cultural heritage with modern aesthetics, is making waves in the design industry. A graduate of Parsons School of Design, Anand has developed a unique approach to design that focuses on storytelling, identity, and displacement. Her work, inspired by her Kashmiri heritage, has gained recognition for its ability to preserve cultural narratives while appealing to a global audience.
In a recent interview, Anand spoke about how her heritage has influenced her creative process. “I didn’t grow up in Kashmir, but I’ve experienced it through the memories, emotions, and traditions shared by my family,” she shared. Her project “Migrant Landscape”, which delves into themes of displacement, was inspired by her experience of moving away from home and working in New York. The project reflects how migration shapes human movement and influences a sense of belonging.
Currently working as a visual designer at VMGROUPE in New York, Anand believes that cultural background naturally influences creative instincts. “It’s not always about intentionally incorporating visible elements—your culture shapes how you see and approach design,” she stated.
One of her standout projects, “Nazar Branding”, challenges the Westernized portrayal of Ayurvedic skincare branding. “I wanted to embrace a visual language rooted in South Asian culture rather than adapting to Western design norms,” she explained. The project incorporates bold iconography, rich colors, and expressive typography, reimagining what Ayurveda-inspired branding could look like.
Anand also highlighted the role of design in preserving Kashmiri heritage on the global stage. She believes that editorial design, branding, and visual storytelling can serve as a bridge between tradition and modern narratives, making cultural identity more accessible to an international audience.
When asked about her advice for aspiring designers from Kashmir, she emphasized the importance of experimentation and originality. “Don’t try to mimic someone else’s style—study their process and make it your own,” she advised.
Beyond design, Anand remains deeply connected to Kashmir’s cultural richness. She describes it as a place of beauty, resilience, and deep traditions, shaped by generations of craftsmanship, storytelling, and shared experiences. Though she was not raised there, she continues to explore its heritage through her creative work.
With a growing portfolio of projects that blend heritage with contemporary design, Seher Anand is redefining the role of visual storytelling in identity and culture.
