Priti Sheth: Empowering women through lab-grown diamond jewellery

Priti Sheth, the founder of Maiora Diamonds, is a woman who believes in the power of women to achieve great things. Growing up, she saw how women were undervalued in society and knew she wanted to change that. With over 15 years of experience in design in Melbourne, Australia, Priti decided to start her own lab-grown diamond jewellery brand, Maiora, in 2020, with a focus on empowering women through her designs.

Maiora is all about creating jewellery that not only looks beautiful but also makes women feel powerful. Each piece is designed to personify the unique style and personality of the wearer, reflecting their inner strength and confidence. The lab-grown diamonds used in Maiora’s jewellery are ethically sourced, making them a perfect fit for women who are conscious about their impact on the environment and want to make ethical choices.


Priti believes women should support and uplift each other, and Maiora reflects this philosophy. The brand is more than just jewellery; it’s a movement to celebrate women’s beauty, confidence, and the strength they wear. The beauty and diversity of women inspire Maiora’s designs, and each piece tells a unique story of the wearer.

Maiora operates with an online and store model, focusing on trust, customer satisfaction, and design customization. The brand’s website allows customers to customize their jewellery by selecting the diamond shape, metal type, and engraving options. Maiora’s team of designers works closely with each customer to bring their vision to life, ensuring a personalized and meaningful piece of jewellery.

Overcoming the industry hurdles, Priti’s vision for Maiora has taken flight. The brand has quickly gained popularity among millennials and bridal customers, especially women, looking for ethical and sustainable options in jewellery. Maiora is now expanding into the B2B space and seeking partnerships in Indian tier-1 and 2 cities.

Maiora’s mission goes beyond just creating beautiful jewellery. Priti wants to inspire women to chase their dreams and reach their full potential. She believes every woman deserves to feel powerful and confident, and Maiora’s designs are a reflection of that belief.