Paytm’s SVP Deepak Abbot resigns; ‘Trivago Guy’ might replace him

Popularly known among the masses as the ‘Trivago Guy’, Kumar is a digital advertising and marketing strategist.

The most popular Indian digital payment organization, Paytm on Friday stated, it has selected Abhinav Kumar as the Vice President – Product Marketing. Kumar will replace the Senior Vice President, Deepak Abbot, who has gone through over four years with the One97 Communications-claimed Paytm, crosswise over different capacities. Popularly known among the masses as the ‘Trivago Guy’, Kumar is a digital advertising and marketing strategist.

As per a report by Entrackr, Abbot has resigned early this month. The sources stated “He resigned recently and currently serving a notice period that could last two months.”

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While Sinha resigned as Paytm Mall lost number three spot in the Indian online business showcase, Vasireddy’s exit was probably going to be connected for losing energy in the installments business. Since 2018, PhonePe and Google Pay have been gobbling up Paytm’s piece of the overall industry in the fledgeling UPI ecosystem.

Snapdeal did likewise to Paytm Mall following 18 months of its turn, to recover the spot of India’s third-biggest online business organization.

The reason for Abbot’s exit is yet unknown. Be that as it may, he has been one of the key lieutenants for One97 Communications’ head Vijay Shekhar Sharma. He has been overseeing item, development, examination, streamlining among others at Paytm for about the previous 35 months.