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Legendary Saroj Khan spent her last years TROUBLED and PAINED by Ganesh Acharya

News Desk — Fri, 03 Jul 2020 11:08:44 +0000

Bollywood lost another gem this year with the passing away of its beloved choreographer Saroj Khan from cardiac arrest. Famously known as Masterji, she worked in the industry for around four decades and choreographed more than 2000 songs.

The three-time National Award winner was hospitalized last week after she complained of breathlessness. Khan had tested negative for COVID-19. While the dance legend leaves a great legacy, recent times saw her riddled with issues in Bollywood.

Though the veteran’s dance moves were perfectly synchronized and fluid, and her life full of awards and accolades, things weren’t as consistent in her final years. She lost a lot of plum assignments due to her outspokenness and spent her last years troubled, as she courted controversy of one kind or another.

One such storm that made headlines this year, was the tussle between her and choreographer Ganesh Acharya. Khan was one of the few people who took on her colleague, claiming he exploited the dancers and used his position to malign the Cine Dancers Association (CDA).

In January 2020, a few weeks before the Corona Crisis hit us, Khan addressed a press conference and stated, “I am just saddened that Ganesh wants to divide this association which he and his father have been associated with.”

Acharya leveled with Khan by threatening to file a defamation suit against her and publicly accusing her of conspiring against him. “This is a conspiracy against me to malign my image. There are people like Saroj Khan and her colleagues who are involved in corruption in the industry. Their business has flopped as I have entered the association,” he egoistically retorted.

He denied accusations made against him. But it can be imagined that Acharya, dragging a veteran like Saroj Khan into petty controversy, might have caused her immense emotional pain.

Khan was always vocal about injustice within the industry. She often spoke about her desire to choreograph again and wished for the audience to appreciate original choreography over copied western dance moves.

Half of Bollywood will be OUT OF WORK even after lockdown ends: Experts

News Desk — Wed, 01 Jul 2020 18:09:08 +0000

Bollywood is in dire straits. After the Corona Crisis Lockdown, the entire industry is sitting at home and out of work. But what is most worrying now, is that experts predict that the situation is not going to go back to normal again. The new normal is going to witness around half of the film industry staying out of work. Business Upturn spoke to industry experts.

Read this exclusive article to know more and how to keep your personal brand alive and afloat in this time of impending financial crisis.

The lockdown has struck the most destructive and devastating blow to the entertainment industry. It has crippled the lives of thousands of daily wage workers, upcoming and existing talents, including actors, dancers, make-up artists, costume teams, technicians etc.

Bollywood going downhill

“Many would have already changed their professions and got into small time odd-jobs to somehow survive this phase with whatever they can earn here and there. The film industry has lost its way. Half of our industry’s workers will still be running helter-skelter for jobs and many of them will have to diversify into other fields and keep their participation in films to minimal,” says trade analyst Rajeev Chaudhari.

Amit Behl, senior joint secretary of Cine & TV Artists Association (CINTAA) echoes the sentiment. “Yes, half of Bollywood would definitely be out of work even if the lockdown ends. This is primarily because of specific reasons. One, because of the clash in directives between the State Government and the Central Government.”

“Plus, considering the hazards of COVID-19, there is a clear directive that actors above 65 and children below 10 will not be allowed to work till the time new norms come into place. Going by this rule, a lot of senior actors as well as child artistes will definitely be out of work, primarily when it comes to television. There have been huge budget cuts by the broadcasters and those budget cuts have been passed on to producers. So eventually it will go down to the cast and crew and the daily wage workers,” explains Behl.

Senior journalist Latha Srinivasan remarks, “The lockdown and its restrictions for more than 90 days has caused significant financial losses to producers, production houses, distributors and exhibitors. As a result, once the lockdown is lifted, it won’t be possible even for top actors in Bollywood to get back to work as businesses have to be realigned post examining the financial aspects and how best they can minimise further losses.”

Prepare for the worst

News of resumption of film and TV serial shootings has come out, but many technicians and actors are upset with the severe guidelines that have been issued along with insurance for all unit members etc. These additional costs of meeting the conditions of these guidelines are going to be challenging for the producers. Even if mainstream shootings will revive, there will be restrictions on crowd scenes, intimate scenes etc. with compromise in creativity and logistics.

Director Vivek Sharma who made the famous film Bhoothnath starring Amitabh Bachchan and featuring Shah Rukh Khan opines, “Thanks to film mafia, half of Bollywood was always out of work and post lockdown it will be the same. Television and web series’ actors will be in demand as these platforms need content to run their channels.” He feels that shoots will begin normally after September 2020 and that slowly people will get back in business.

To survive this lockdown and the fear its brought with it, Sharma suggests a lot of online interactions including workshops. “It’s a good time for people to learn and prepare for a time which will bring more and more changes and possibilities,” he says.

But Amit Behl is concerned about many other things than how one can make the most of this dismal phase. He worries about the fact that there is a “drastic cut in the crew members of the film shoots, which is about 30-35 percent slash in the number of people on the sets. That means a lot of people are going to be out of work. A lot of roles of junior artistes and actors are also going to face the axe because Indian daily soaps survive on family drama and a lot of wedding scenes, festival sequences and song and dance sequences, which will now have to be drastically cut or omitted altogether. There will obviously be no crowd involvement and no audience in any talk shows, game shows, reality shows and these kind of competition-based shows. Also, a lot of technical crew is going to be cut down, and all this is surely going to affect Bollywood as well as the television industry.”

Drawing our attention again to the state of affairs, Behl says, “The focus is now going to be about who all is essentially required on the sets and by the broadcaster. Those departments which can’t be avoided in shoots… those are the people who will get work for now. Of course, everyone is very hopeful that this crisis does not last beyond the end of 2020, but because of the dialogues I have had in the last three months with about 60 trade unions in 83 countries, I can say that the budget cuts and crew member cuts in other parts of the world are even more brutal than they are in India.”

Having said that, Behl points out that a lot of western countries have better technical finesse, so they can manage with the cuts. But we are a very manpower-heavy entertainment industry, so it’s going to hit us even harder and affect a lot more people than anywhere else in the world.

“But we can’t blame broadcasters for having heavily slashed their budgets. Because advertising revenue is down, the broadcasters don’t have much of an option. Its only the FMCG (Fast-Moving Consumer Goods) companies who are advertising right now and its slightly inhumane for companies to begin advertising products related to COVID… whether it’s for a cure or for a PPE Kit (Personal Protective Equipment Kit) or for sanitizers. So we are in hard times and just hoping for the skies to clear,” he adds.

Improve communication and PR skills

Amith Prabhu, founding Dean at School of Communications and Reputation (SCoRe) is more concerned about how to utilize this time in self-improvement and education. Like many other he is of the opinion that this is the time to hone your communication and PR skills.

He asks industry people to explore opportunities to create low-cost yet high-quality cinema. He feels this is also a time to reset lifestyles and suggests five things actors can do. Here are the pointers he puts forth:

1) First offer a free and then a paid masterclass to fans on social media.

2) Create a low-cost short movie series shot from home or from places where crowds can be avoided.

3) Learn something new with multiple courses available online.

4) Support a non-profit organisation by being a temporary brand ambassador with no cost to that organisation.

5) Write a monthly column on the advantages of communication in the world of TV and cinema.

Fees to drop heavily

Rajeev Chaudhari wants to bring people’s attention to box-office collections. “Now with this humongous loss in our industry, the prices that a regular TV serial used to fetch from a channel will come down drastically to less than 50% and a feature film cannot perceive box-office business in hundreds of crores anymore. Gone are those days.”

He feels that the film industry’s corporate status has crashed and its premium value has diminished. “Now with reduction in film and TV unit members, along with reduction in the number of films being made, work opportunities will be very less and fees in all the departments will drop heavily.”

Chaudhari points out that in view of above cuts, due to new guidelines and deep recession, even if the lockdown opens up, it will not be able to accommodate all workers and creative labourers with jobs.

Beware of depression, suicides, fear

“The Corona Crisis has taken a huge toll on the financial and mental health of the industry’s labourers and creative members, leading to depression and suicides. This severe catastrophic state has never been seen before in our entertainment industry,” he adds.

Latha Srinivasan feels, “Given the government regulations to be followed for shoots, one needs to see how many people are comfortable working in such an environment. Some actors may not want to shoot till they are 100% sure their health is not at risk and it’s anybody’s guess as to when the environment will be COVID-free, if at all.”

“Yes, it’s true. Barring three or four of them, most Bollywood celebrities are not even stepping out, so to come for work is not going to happen,” says Viral Bhayani, the most popular Bollywood freelance photographer on Instagram.

“Everyone is waiting for a cure and Mumbai the epicenter of Bollywood still remains at a huge risk. If the shoots begin and something unforeseen happens then it is all going to go in vain. I know it has badly affected everyone financially but we will have to be more patient,” he remarks.

Surprisingly, Bhayani admits to a stark reality for many in the industry by giving an example of his own case. “Just like many who depend on outdoor work in their business, for me too, the photography business has unfortunately been destroyed at the moment. I’ve faced the probability of shutting down completely. But I also know for a fact that once the cure is out, we are gonna rock again. Things will be back to normal. Somehow I feel it is going to happen soon,” says Bhayani, hoping against hope.

He remarks that right now we all have to survive on our past incomes till things get normal. “Some of the shoots have begun but they are all happening outside of Mumbai and there too, most unit members are extremely scared. So even after the lockdown ends, many will still be left with little work or no work at all.”

Bhayani also brings us to another aspect of this issue, saying that the commitment and sentiment right now is so low that no filmmaker will take a risk to make a film unless there is cooperation from the Government and technicians charge fairly as per the current situation.

Larger-than-life cinema could return

But veteran freelance journalist Rajiv Vijayakar disagrees with many such notions. “I do not think we can quantify how much of the industry will be out of work after the lockdown. I am looking at it in another way.”

“The days of niche movies pandering to the ‘intelligentsia’ and pseudo-intellectuals — the so-called ‘multiplex cinema audience’ — are numbered. With a plethora of such films as well as inferior commercial movies hitting OTT directly, it is clear that such products will make a small but secure profit, which, sadly, will keep cinematic excesses like Ghoomketu and Bhonsle coming. But the pan-Indian movies will thrive, as these alone will get returns commensurate with the investments, as in the past.”

“The range of such movies, obviously, extends from Andhadhun to Sooryavanshi and the South kind of spectacles,” he adds. Vijayakar feels that all this will slowly, but surely, culminate in Hindi films reemerging as the mass-medium of entertainment which it was once upon a time, and which it should be. Accordingly, only the stars, filmmakers and composers who believe in such larger-than-life cinema will thrive.

Pandemic shall pass, but competition won’t

Casting director Ahana Mohammed says, one should simply accept the challenge the COVID-19 pandemic crisis has thrown on us and make it favorable. “Those who do not have Godfathers in the industry to provide big breaks, can start learning ways to sharpen their skills.”

“The best way to survive is to get yourself moving, even if it means virtually. Get connected to people, share your thoughts and emotions, be wise and utilize this time by learning ways to master your craft,” she adds.

She makes another point, saying that one needs to up his/her ante by getting professional help in this crucial time. “Get an agent on board, who can understand your talent. Follow this up with good PR activity, which is necessary to put actors — especially freshers — high up amongst the cutthroat competition. Remember, the pandemic shall pass, but competition won’t,” concludes Mohammed.

Star prices will normalize, nepotism will decrease

Veteran journalist Jyothi Venkatesh makes a very interesting observation on the same lines. “After the lockdown, only the fittest will survive in Bollywood whether it is actors or journalists or PR persons. The field will be automatically filtered and the best in their professions will continue. Star prices will normalize and nepotism will decrease, though not eliminated.”

“A lot of money will be saved and things will eventually turn for the better. Though with social distancing, it will be tough to show romance, content should improve. The biggest beneficiaries will be the OTTs.”

“In this scenario, only those who know their work and worth will be able to flourish and the rest will perish,” he adds. Venkatesh also points out that a change will be evident among film exhibitors. “The multiplexes will realise that they are here not to fleece the industry by charging producers and distributors rentals for trailers and standees, or milk the patrons with steep prices for samosas and Pepsi and also for drinking water.”

Need for brand control

New-age film journalist and blogger Diganta Guha says, “It seems quite incredulous that the bigwigs might not have any silver screen releases this year. Time is running out and they would have to be through with their pending projects. Crores are at stake and nobody wants to incur humongous losses just for the sake of delays.”

He adds that apart from the lockdown, actor Sushant Singh Rajput’s untimely demise has been a jolt from the blue. “At this point of time, we need strong personalities as a lot of worms are getting out of the can and Bollywood may take a drastic fall if this does not stop. What is probably needs right away is some PR control to avoid the tsunami of controversies destroying its reputation.”

Guha analyses, “A great PR like Dale Bhagwagar could be the ideal person to guide actors and actresses through this period. Over the years, this guy has been legendary, handling media publicity for so many stars such as Hrithik Roshan, Shilpa Shetty and Priyanka Chopra. He is best suited for helping new actors and actresses maneuver their way through PR during such a crisis situation. Otherwise, a lot of celebrities might simply fade away into oblivion by the time all this chaos ends.”

Rajeev Chaudhari echoes Guha’s views.”A seasoned publicist like Dale Bhagwagar can suggest new PR ways to help actors survive this period. Because, in such a time, an out-of-sight actor and actress, will now be out of the industry.”

He evaluates that “With this deep recession and fierce cut-throat competition, there will be scuffling struggle by industry workers and professionals to be visible to the employers of the film and TV industry. I think now is the need for a good Bollywood publicist who can salvage good talent.”

PR or perish

But Chaudhari cautions that “Bollywood publicists too will have to find new ways to ensure that their PR clients are actively present in the radar of the casting directors and filmmakers, by generating articles, features, interviews, news, healthy gossip and Press Releases which suit the situation. The market has become acutely competitive and an actor or a professional can’t afford to skip the help of PR services now.”

He adds that every professional should seek effective PR help to make his or her presence felt in these challenging times. “Actors will have to be doubly aggressive in their approach and struggle to acquire work from production houses. With good active PR support, actors and actresses can keep registering their names their faces in the public even when they are not working. Their constant presence on the best Bollywood websites as well as social media and other PR mediums, could ensure celebs and upcoming artistes a place in the minds of casting directors and filmmakers.”

True! Fact is that the situation is what it is and film actors and technicians can’t help it, but focus on their PR at the moment. The only thing in their hands right now is to survive this crisis by staying afloat and continuing to be in the news. Otherwise, by the time the Corona Crisis ends, a new lot of actors and actresses will be ready to take over all the roles and new-age platforms setting their mark. Those you will have kept themselves in the news, might have some chance of survival. Many will perish.

Jo dikhta hai woh bikta hai

In the world we live in, there’s this umbilical cord between fame and credibility. Here, visibility equals credibility. You cannot be credible unless you’re visible. And that’s where the PR professionals and PR teams come in the picture. many in the industry believe that staying put in the news through PR is the best way to tide over this crisis. After all, the dictum ‘Jo dikhta hai woh bikta hai’ has always worked in Bollywood.

Maybe it’s for this reason that we are now seeing an influx of Bollywood’s upcoming stars, flock to PR guys to keep them in news during the lockdown. Actresses and actors are desperately trying to strengthen their brand and image so that they would be the ones to get work by the time this whole downturn ends.

Earlier, we have reported how Bollywood’s PR legend Dale Bhagwagar has been getting a huge amount of PR offers suddenly during lockdown. The top Bollywood publicist has signed seven new PR clients during the lockdown and shows no signs of slowing down.

Stay relevant, stay connected

Talking about PR strategies, Latha Srinivasan says, “Many actors might still want to stay relevant and connected to the audience at this time given that they may not be able to shoot or their films may not be releasing. One of the key things celebs should do is use their social media platforms to amplify the good work being done by people, start a fundraiser and talk about health and safety. They should also use their social media to uplift the morale of people. For instance, they can shoot fitness videos or showcase their other talents which people are not aware of.” But she warns that all top Bollywood celebs need to be careful to not put out posts that showcase them as the privileged lot, as this will backfire on them and bring up the topic of nepotism again.

Vivek Sharma is also of the opinion that celebrities should improve and improvise on their PR at this time. “The world is suffering. Not only from the Coronavirus Crisis, but also from depression. There is a lot of fear. During such a time if we film industry people make positive motivational videos, short films and vlogs, we can be a pillar of strength for many people. We can give hope and share hope, umeed, jazbaat aur saath.”

Viral Bhayani brings new insight to this. He points out that celebs do a lot of things for the sake of earnings. And it would be difficult for them to monetise most of the stuff they put on the web. “For Bollywood celebs to make money online is difficult as even if they make short films for YouTube, it takes a lot of time to monetise them.”

He says that workout videos of filmstars are often trending but after a point of time the actors need to balance them out with more different hobby ideas like cooking, singing, family videos, pet videos, Instagram Live appearances and even participation on debate shows online. He suggests that filmstars can also do their own photo shoots and show their fans different looks, fashion trends, gym looks and glamour looks.

Whatever be the case, we pray that our favourite entertainment industry comes out of the terrible situation it’s found itself in. We have our fingers crossed for all those who have lost work and hope they would be able to recover the lost time, stay afloat in news and bounce back when their time returns.

When Marina Kuwar alleged Bhushan Kumar didn’t waste time to show her, his PRIVATE PARTS, read all details

News Desk — Mon, 22 Jun 2020 16:37:18 +0000

Sonu Nigam recently claimed that there are two ‘mafias’ in the music industry. Today the singer shared a video wherein he states point blank that Bhushan Kumar used to be scared and he used to come to him to shelter himself from gangster Abu Salem. He also goes on to state in the same video that if in case Bhushan tries to play anymore dirty with him, he would be outing Marina Kuwar’s video!

Yes, Marina Kuwar’s secret video. Do you know who is Marina and who is Sonu referring to in his video? Here is all you need to know about her.
Marina is a model-actress who appeared in a few episodes of SONY channel’s CID and Aahat. Reports suggest that in 2017 she was expected to play the lead role opposite Akshay Kumar in Hindi remake of, Million Dollar Baby. However, the movie did not move beyond this. Earlier, while interacting with media she said, “Working with a star like Akshay Kumar is like a dream come true, the journey from modelling to acting has been a major struggle but I have never given up and I am confident I will soon be recognised.” She has also done a few modelling assignments.

Marina dated television actor Mayur Verma who was last seen in Colors TV’s reality show, Mujhse Shaadi Karoge. The couple broke up in 2016 after which they were approached to participate in Bigg Boss season 9.

Marina revealed during an interaction with Aaj Tak that, “Bhushan Kumar is a legend. His father Gulshan Kumar is vernerated by so many. At least Sajid Khan tried to convince me, in a way he tried to frame me and it was extrememly wrong of him but Bhushan just went past him in terms of his audacity and filthiness. I went to his office for a music video which was being sung by Honey Singh, we had a meeting in connection to that but he told me, i am in a hurry now, I have a press conference lined up so I have to leave but because i wanted to meet you so I called you to my office. It was just a ploy to call me to his office to show that I am not like the others, I am a good man! He called me at a certain time in ‘Bon Bon’ but i told him, he had to give me a few details about the car he will be driving and everything else. He told me it will a white coloured ‘Swift’ with darkened glasses. I was shocked that how could Bhushan Kumar be in such a pitiable state to be wandering around in a Swift car. Actually he didn’t want people to know, Bhushan is in the car.”

Marina continued, “Finally, he called me to his office and he said it is a workplace cum home. When I reached there I didn’t find any office like ambiance, there were sofas everywhere and he suddenly started. He didn’t take one second, he didnt’ even waste a time in convincing me. He started forcing himself on me. I feel bad revealing it in front of the camera, but just like Sajid, he showed me his private part, he didn’t waste a second and just opened it. I felt, what on earth is happening? Are women meant only to be used? And then, when we speak the truth in front of everyone, people feel we are lying! No one would do this intentionally! And if you ask me for the proofs, please look at my call details, you will get all the proof. I could even take you to his building. There are CCTV cameras there too, you can check whether I am lying or not. One cannot just blame someone so powerful all of a sudden! But later on, his wife had called and what was even more shocking was when I saw his phone, it had a screensaver of his wife and child on the phone and this is what he does?!” when he left, I got a chance and left from there. He called me later to ask why I left without informing him, i told him, I wont be doing your music video, god has given me my hands and legs, i will work hard but won’t sleep around to get work.”

Sonu Nigam and Bhushan Kumar have been loggerheads for quite some time. From time to time the reports of the duo mending their bond surfaced in media. However, after the video posted by Sonu Nigam today, it feels this rivalry will continue for a long time.