Firstcry | Business Upturn

FirstCry expands ‘Qwik’ delivery service to Bengaluru, Pune, and Hyderabad

Business Desk — Fri, 13 Mar 2026 17:44:47 +0000

FirstCry, India’s largest retail platform for mothers and children’s products, has expanded its ‘Qwik’ delivery service to Bengaluru, Pune, and Hyderabad, promising delivery in under three hours.

The ‘Qwik’ service, launched in December 2025, leverages FirstCry‘s extensive network of over 1,200 stores and 84 warehouses. It aims to deliver a wide range of products, including apparel, footwear, and toys, to parents in select pincodes of these cities. The company expects to fulfil approximately 60,000 orders through the Qwik network in March 2026 alone.

Vivek Goel, Chief Business Officer of FirstCry, highlighted the company’s strategy to enhance customer experience by reducing delivery times. The service has already gained traction in key residential areas such as Whitefield and HSR Layout in Bengaluru, Baner and Hinjewadi in Pune, and Banjara Hills in Hyderabad. Future plans include expanding the Qwik service to Delhi NCR, Ahmedabad, and Chennai.

Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).

This article is written by Business Desk and reviewed by Aman Shukla before publication.

FirstCry Q2 FY25 results: Stock jumps 3% ahead of result announcement

Aman Shukla — Thu, 14 Nov 2024 04:59:33 +0000

Shares of FirstCry jumped more than 3% in early trading, fueled by investor optimism ahead of the company’s Q2 FY25 earnings report. The stock reached a high of ₹535.70, up from an opening price of ₹522.50, with a low of ₹517.05.

Despite recent fluctuations, the stock has seen a significant range over the past year, with its 52-week high standing at ₹734.00 and its low at ₹514.50

As of 10:31 am, FirstCry shares were trading 1.30% higher at Rs 525.20 on the NSE.

Disclaimer: The information provided is for informational purposes only and should not be considered financial or investment advice. Stock market investments are subject to market risks. Always conduct your own research or consult a financial advisor before making investment decisions. Author or Business Upturn is not liable for any losses arising from the use of this information.

FirstCry parent Brainbees shares surge 6% after Morgan Stanley and BofA initiate coverage

Aman Shukla — Thu, 19 Sep 2024 03:51:31 +0000

FirstCry parent Brainbees shares jumped more than 6% in morning trade after Morgan Stanley and BofA initiated a Buy rating and a target price of Rs 770.

The investment company indicates FirstCry’s strong position in the less competitive Mother, Baby and Kids (MBK) industry, anticipating a 21% compound annual growth rate (CAGR) in revenue over the next four years.

As per BOFA, FirstCry is on track to boost its profit margins by 500 basis points over the next three years. This margin growth is expected to result in an exceptional adjusted EBITDA CAGR of 57% between FY24 and FY27.

As of 9:20 am, FirstCry parent Brainbees shares were trading 6.03% higher at Rs 680.05 on the NSE.

BOFA Securities initiates ‘Buy’ call on FirstCry parent Brainbees Solutions, sees 20.3% upside

News Desk — Thu, 19 Sep 2024 02:41:16 +0000

BOFA Securities has initiated coverage on Brainbees Solutions, the parent company of FirstCry, with a ‘BUY’ rating and a target price of Rs 770. The investment firm cites FirstCry’s strong position in the less competitive Mother, Baby, and Kids (MBK) market, predicting a compound annual growth rate (CAGR) of 21% in revenue over the next few years.

According to BOFA, FirstCry is on track to deliver a 500 basis point improvement in its profit margins over the next three years. This margin expansion is expected to lead to an impressive adjusted EBITDA CAGR of 57% from FY24 to FY27.

BOFA attributes part of FirstCry’s success to its omni-channel strategy, which has been effective in lowering customer acquisition costs (CAC) while increasing the average order value (AOV) and order frequency. This model has allowed FirstCry to capture a larger share of the MBK market through both online and offline channels.

In addition to its core operations, BOFA notes that FirstCry’s international expansion and its affiliate, GlobalBees, have potential to deliver positive surprises in the coming years. The company’s diversified approach and growing presence in international markets could provide significant upside, further supporting the bullish outlook on Brainbees Solutions.

With these factors in play, BOFA Securities believes that FirstCry is well-positioned to capture greater market share and deliver strong financial performance, making it an attractive investment at its current valuation.

Morgan Stanley initiates Overweight call on Brainbees Solutions (FirstCry), expects stock to rally 27%

Markets Desk — Thu, 19 Sep 2024 02:09:08 +0000

Morgan Stanley has initiated coverage with an overweight rating on Brainbees Solutions, the parent company of FirstCry, setting a target price of Rs 818, implying a 27% upside in the stock price against its previous close of Rs 641. The brokerage firm highlights several factors contributing to its optimistic outlook on the company, positioning Brainbees as a prime player in India’s burgeoning childcare market.

Morgan Stanley views Brainbees as a fundamental beneficiary of the growing childcare sector in India. The company’s flagship brand, FirstCry, has established a strong presence in the market, appealing to a wide customer base.

Brainbees is strategically positioned to leverage India’s expanding childcare market. The brokerage notes that multiple growth drivers and opportunities for profitability improvements are in place, suggesting a robust future for the company. Additionally, Morgan Stanley sees potential added value through Globalbees brands, which could further enhance Brainbees’ market position.

Despite the strong share-price performance since its listing, Morgan Stanley believes that current valuations indicate further upside. The firm advises benchmarking Brainbees’ stock against Indian consumer discretionary stocks due to similarities in growth and steady-state EBITDA margin profiles, reinforcing their positive outlook.

Check how much cricketer Sachin Tendulkar earned from FirstCry listing

Aditya Bhagchandani — Tue, 13 Aug 2024 12:41:43 +0000

Cricket legend Sachin Tendulkar has turned his investment in FirstCry into a significant profit following the company’s strong listing on August 12. The stock debuted at Rs 651, closing at Rs 673.45, a 45% premium over its issue price.

Here’s a breakdown of the earnings:

Initial Investment: Sachin Tendulkar, along with other investors like Harsh Mariwala and Ranjan Pai, initially bought shares at Rs 487.44, facing a potential 10% loss when the IPO price was set between Rs 440-465.
Post-Listing Value: With the stock closing at Rs 673.45, Tendulkar’s investment saw a 38% gain. His initial Rs 9.99 crore investment is now valued at Rs 13.82 crore.

Other notable investors, like Ratan Tata, also saw impressive returns. Tata’s shares, initially acquired at Rs 84.72 each, could have earned him up to seven times his investment at the listing price. Mahindra & Mahindra, another major stakeholder, now holds shares worth Rs 3,403 crore, a significant increase from their initial Rs 389 crore investment.

Additional Details:

Mahindra & Mahindra: Sold 28.06 lakh shares in the Offer For Sale (OFS) and continues to hold a substantial stake.
Supam Maheshwari and SoftBank: Sold part of their holdings in a pre-IPO round in 2023.
Other Investors: Ranjan Pai’s family office, Sharp Ventures, and Kris Gopalakrishnan’s family office also made notable investments.

FirstCry’s IPO included a fresh issue of Rs 1,666 crore and an OFS valued at Rs 2,527.72 crore, leading to a total issue size of Rs 4,187.72 crore. The company’s market cap now stands at Rs 34,964 crore.

FirstCry makes strong market debut with 40% premium listing

Aditya Bhagchandani — Tue, 13 Aug 2024 04:43:30 +0000

Brainbees Solutions Ltd, the parent company of FirstCry, made a remarkable debut on the stock market today. The company’s shares were listed with a significant premium, reflecting strong investor confidence in the brand.

Listing Details

NSE Listing: FirstCry shares were listed at ₹651 apiece, which is a 40% premium over the issue price of ₹465 per share.
BSE Listing: On the BSE, the shares were listed at ₹625 apiece, marking a 34.41% premium.

IPO Overview

Issue Price: The IPO was priced between ₹440 to ₹465 per share, with the company raising ₹4,193.73 crore at the upper end.
Subscription: The IPO was well-received, with a total subscription of 12.22 times. The retail category was subscribed 2.31 times, Qualified Institutional Buyers (QIBs) 19.30 times, and Non-Institutional Investors (NIIs) 4.68 times.

Financial Performance

For FY24, Brainbees Solutions reported:

Net Sales: ₹6,480.9 crore
EBITDA: ₹70.5 crore
Net Loss: ₹321.5 crore

Market Sentiment

Ahead of the listing, the grey market indicated a strong debut, with a grey market premium (GMP) of ₹80, approximately 17% higher than the upper price band. This strong demand was reflected in the stock’s listing performance.

Company Profile

Brainbees Solutions Ltd operates FirstCry, India’s largest multi-channel retail platform for mothers’, babies’, and kids’ products. The company is expanding its presence in select international markets.

GlobalBees enters into the unicorn club with $111.5 million funding

News Desk — Wed, 29 Dec 2021 05:41:02 +0000

GlobalBees Brands, a Thrasio-style direct-to-consumer (D2C) company that invests in e-commerce brands on Wednesday said, it has raised $111.5 million in its Series B funding round led by SoftBank and Premji Invest.

According to a report by Inc42, GlobalBees raised a mix of equity and debt in a Series B round of investment led by its existing investors SoftBank, Premji Invest, Chiratae Ventures, Trifecta Capital and others.

The fresh investment comes after five months after GlobalBees raised its largest Series funding worth $150 million. The investment came from Lightspeed Ventures and FirstCry.

With the latest round of funding, the transaction values the company at $1.1 billion making it the 44th Indian venture to join the Unicorn Club. Unicorn is a term used in the venture capital industry to describe a company with a value of over $1 billion or more.

The company said it plans to use the proceeds to strengthen its product portfolio and also use the money for Research and Development, improve customer experience, acquire talent and scale brands that it owns. The company further added it is in advanced talks with 20 companies to acquire their brands.

GlobalBees was founded in May 2021, making it one of the fastest unicorns, and has acquired brands across categories ranging from homecare, beauty and personal care and nutrition and Wellness and others

Purplle.com raises $65 million in latest funding round

Ayisha Farah — Mon, 22 Nov 2021 13:27:38 +0000

Online beauty retailer Purplle.com raised $65 million from Premji Invest to its stopper table. This investment arrives in less than a month after the firm secured $75 million led by Kedaara Capital, Sequoia Capital India and Blume Ventures.

The fresh mixture will stimulate the company’s development, the company said in a statement. Six months ago, the company had secured $45 million funding supported by Verlinvest, Blume Ventures, JSW Ventures, and first-time investor Sequoia Capital India.

Purplle stated it has about seven million monthly active users, essentially in row two and three cities and above 1,000 brands with 50,000 products. In comparison, opponent Nykaa declares to have more than 19.3 million monthly regular unique visitors and adjacent to 4,000 brands registered on its website and two million products. Like Nykaa, Purplle, too, sells make-up, skincare, haircare, personal care, fragrances, and grooming appliances.

Manish Taneja, co-founder and CEO, said the investment would stimulate its attempts to give women personalised beauty practices, develop its products, and push penetration over the country.

“We plan to scale our private brands business and continue to build differentiated beauty brands with entrepreneurs. We will leverage exclusive Indian and international brand partnerships and fast-track acquisitions. Investments in content and community will be a key focus,” he said in a statement.

Premji Invest encourages consumer, financial, technology, and manufacturing firms like Fabindia, ID foods, Lenskart, Policy Bazaar, Flipkart, and Firstcry. Atul Gupta, the partner at Premji Invest, said, “Democratising beauty will continue to be a dominant theme in India and customers today are looking for products that specifically cater to their skin and personal health and enhance their beauty.”