Colgate Palmolive partners with Mumbai Indians to enhance dental health

Business Desk — Fri, 27 Mar 2026 10:15:53 +0000

Colgate Palmolive has announced a strategic partnership with Mumbai Indians, becoming their Dental Performance Partner for the 2026 season. This collaboration aims to prioritise oral health as a crucial component of athletic preparation.

Central to this partnership is the introduction of the PLOT (Performance Linked Oral Test) initiative by Colgate Total. This comprehensive oral health screening framework is designed to proactively assess and maintain peak dental health for players, integrating dental health into the team’s performance strategy. This initiative recognises the importance of systemic wellness in enhancing a player’s endurance and recovery on the field.

Scientific research underscores the significance of oral health, noting that germs in the mouth can enter the body, causing inflammation that hampers recovery and affects athletic performance. The PLOT initiative, led by Dr. Moez Khakiani, involves comprehensive dental screenings using advanced intraoral scanning technology and WHO-based oral health assessments to evaluate and address any potential oral health issues that could impact players’ overall fitness.

Colgate Total, known for its powerful and patented formula, supports this initiative by offering a toothpaste that is three times more effective at combating germ build-up, the root cause of most dental problems. Gunjit Jain, EVP of Marketing at Colgate-Palmolive India, emphasised the role of oral health as the ‘hidden edge’ in sports, stating that the partnership with Mumbai Indians aims to make this aspect mainstream.

Ben Langley, Head of Sports Science & Medicine at Mumbai Indians, highlighted the importance of marginal gains in elite sports, noting that oral germs can trigger systemic inflammation affecting musculoskeletal recovery and cardiovascular efficiency. The partnership with Colgate Total allows the team to adopt a science-led, preventive approach to player health, ensuring optimal performance throughout the high-intensity season.

With this collaboration, Colgate Total reinforces the belief that peak performance begins with prevention.

Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).

Dr. Moez Khakiani | Business Upturn

Colgate Palmolive partners with Mumbai Indians to enhance dental health