brand ambassador | Business Upturn

SBI welcomes cricketing icon Dhoni as Brand Ambassador

United News of India (UNI) — Sun, 29 Oct 2023 11:22:43 +0000

Kolkata, Oct 29 : Country’s largest commercial bank, the State Bank of India (SBI), on Sunday announced its collaboration with cricketing legend Mahendra Singh Dhoni, as the bank’s official Brand Ambassador.

As the brand ambassador of SBI, MS Dhoni, will play a pivotal role in various marketing and promotional campaigns.

His remarkable capacity to maintain composure in stressful situations and his renowned ability for clear thinking and rapid decision-making under duress makes him the ideal choice that resonates with SBI, to connect with its customers and stakeholders across the country.

This association symbolizes the bank’s commitment to forging deeper connections with its customers, reflecting the values of reliability and leadership.

On the occasion, Dinesh Khara, Chairman, SBI said, “We are pleased to onboard MS Dhoni as Brand Ambassador of SBI. Mr. Dhoni’s association with SBI as a satisfied customer makes him a perfect embodiment of our brand’s ethos. With this partnership, we aim to reinforce our commitment to serving the nation and our customers with trust, integrity, and unwavering dedication.”

Zlade appoints Milind Soman as brand ambassador

United News of India (UNI) — Thu, 27 Oct 2022 11:25:16 +0000

Zlade, one of the fastest growing men’s grooming brands in India, has appointed Milind Soman as the brand ambassador for their Zlade Ballistic range, a dynamic assortment of below-the-belt grooming and intimate hygiene products.

With the multi-faceted Milind Soman coming aboard, Zlade Ballistic aims to strengthen its presence in the men’s intimate grooming and hygiene segment by creating awareness around the importance of “manscaping” among its target audience in India.

This collaboration will see national heartthrob Milind Soman taking centerstage as Zlade Ballistic rolls out an elaborate campaign that involves social experiments, droolworthy photoshoots, and what is touted to be one of the quirkiest and most interesting ad films to grace digital platforms.

To mark this association, the brand released some exclusive behind-the-scenes footage to kick-off the campaign through its YouTube and social media channels. In this video, Milind is seen in an animated, candid conversation about manscaping with his manager. Considering that intimate grooming, pubic hair removal, and intimate hygiene for men have always been tricky and conventionally taboo topics, Milind cleverly uses humour to draw attention towards the subject, also involving the general public to chip in with creative ideas.

Speaking about the importance of creating awareness around manscaping or men’s intimate grooming, Suraj Chaudhari, Co-CEO & Co-founder, Zlade, said, “There is a tendency in our society to avoid conversations about intimate grooming and hygiene. It is important to us as a brand to normalise the notions people have about manscaping (and create awareness around the subject and the problems or infections the lack thereof can lead to). Milind Soman has always been the epitome of health and fitness and he has never been shy to call a spade a spade. These aspects of his personality, along with his undying popularity across age groups and genders, make him the ideal fit for Zlade Ballistic. Zlade’s association with him will make Indian men more aware of their intimate grooming and hygiene habits. As a company, we aim to introduce manscaping to India and revolutionise the men’s intimate grooming landscape.”

Always known to speak up about issues that matter, model, actor, and fitness enthusiast Milind Soman said, “Feels good to be a part of this campaign by Zlade Ballistic! They are a purpose-driven Indian brand that is pioneering change in the men’s grooming segment; intimate grooming in particular. With a shared vision, Zlade Ballistic and I want to throw light on societal stereotypes when it comes to pubic hair, manscaping, and intimate grooming, and spark a necessary and candid conversation about below-the-belt grooming habits since it ties directly to hygiene, lifestyle, intimacy, and more. I’m delighted to be a part of this initiative.”

Ajay Devgn to endorse brand GoGas by Confidence Petroleum India Limited

Smriti Jaisinghani — Tue, 21 Jun 2022 09:58:56 +0000

Confidence Petroleum, GoGas has appointed Ajay Devgn as its new brand ambassador. This is the first time GoGas is using celebrities to promote its brand, informs a news release. Market watchers point out that the move would help to add “newness” to the brand.

GoGas, India’s leading Parallel marketer, LPG/CNG Company has announced its partnership with Ajay Devgn as Brand Ambassador for confidence Petroleum India Limited.

Mr Nitin Khara, Chairman, of Confidence Petroleum India Limited stated, “We are delighted to have Legend like Ajay Devgn on board, and this association represents the synergy of two prominent brands. This partnership will allow us to reach out to consumers across India, as Devgn embodies all of the virtues that GoGas stands for.”

The association with Devgn will further enhance the reach of the brand GoGas through digital and traditional media platforms. GoGas aims to further strengthen its brand recognition and reach across the country with its association with the celebrity.

“While I cherish entertaining the audience, ensuring that what I’m endorsing is valuable and credible has always been my first focus,” stated Ajay Devgn.

Confidence Petroleum India Limited is a BSE/NSE-listed company and has diversified business interests in the LPG/CNG sector with a significant presence, keeping pace with the nation’s energy requirements.

Confidence Petroleum India Limited is Asia’s Largest LPG cylinder manufacturer and owns the brand GoGas. The group is India’s Largest private sector LPG bottler with 58 LPG bottling plants, Operating a chain of India’s largest standalone chain of 209 Auto LPG stations, and a 2000+ Dealers network for GoGas packed LPG in 22 states across India. It is rated as the No.1 company by MDRA, informs the news release.

The group has recently ventured into CNG and hi-pressure cylinder manufacturing with multiple manufacturing units. Confidence group has recently opened their first CNG station in Bengaluru, in a tie-up with GAIL.

Ayushmann Khurrana to be the new brand ambassador of CoinDCX as Amitabh Bachchan withdraws

Ayisha Farah — Mon, 18 Oct 2021 08:07:36 +0000

On Monday, CoinDCX declared that it has selected actor Ayushmann Khurrana as its new brand ambassador. The announcement arrives after actor Amitabh Bachchan announced he’s halting the advertisement deal with CoinDCX until there is certainty on the legitimacy of cryptocurrency in India.

Currently, the Indian government has not formally acknowledged cryptocurrency as a financial commodity. Therefore it cannot be controlled by bodies such as the Securities and Exchange Board of India (SEBI).

That is not preventing crypto exchanges or investors who proceed to find profit in crypto investments. However, players such as CoinDCX are seeking to transform the fence-sitters as well. Therefore, Khurrana will highlight CoinDCX’s ‘Future Yahi Hai’ (This is the future) campaign to discuss critical matters encompassing crypto investments, including whether crypto is ‘Simple and Safe’ to invest and myths associated with cryptocurrency.

The kickoff ad will be released during the festive season and will feature the actor taking a witty yet educational approach to crypto. The ad campaign will be displayed across television, print and social media platforms.

Ramalingam Subramanian, head of the brand, marketing and communications, CoinDCX, says that Ayushmann has always come across as a warm and sincere personality who has a skill for connecting with younger and older generations with his excellent work.

“Our focus during this campaign will be to dispel the various myths surrounding crypto-based investing and breaking down the simple steps needed to enable anyone to start their crypto investment journey,” he adds.

Trading in cryptocurrency is the act of speculating on cryptocurrency price changes via a trading account or buying and selling the underlying coins via an exchange. That is where most players in India, such as CoinDCX, WazirX, CoinSwitch Kuber and Zebpay, are attempting to get as many users on their platforms. Their target group covers digital and mobile-first users between 25 and 40 years of age living in tier I and II cities.

Most platforms’ marketing arsenal includes ads on video streaming platforms, social media, television, and sponsorship deals for significant events and high reach properties such as Indian Premier League (IPL) and Big Boss.

As far as promotion and marketing activities go, no particular guidelines for cryptocurrency platforms have been put in place by ad industry watchdog Advertising Standards Council of India (ASCI) despite its extensive presence across media platforms.

Vijay Shekhar welcomes Sachin Tendulkar to the Paytm family, First brand ambassador of the company

Aditi Swarup — Mon, 14 Sep 2020 11:23:04 +0000

Paytm is one of India’s largest online payment companies and IPL partner.
On Monday, Paytm’s CEO Vijay Shekhar welcomed legendary cricketer Sachin Tendulkar to the Paytm family.
Although there is no official statement on the capacity in which Sachin Tendulkar will be operating in the company, sources are speculating that it will be in the role of a Brand Ambassador.

Onboarding our newest @Paytm family member !
😍🏏🇮🇳 pic.twitter.com/12AqGwnWV0

— Vijay Shekhar Sharma (@vijayshekhar) September 14, 2020

Virat kohli announced as the brand ambassador of Great Learning

Aditi Swarup — Mon, 14 Sep 2020 08:46:16 +0000

Virat kohli announced as the brand ambassador of Great Learning, with online learning taking the centre stage due to the pandemic E-learning platforms are on the rise.

One of India’s most powerful celebrities Virat Kohli has now become a brand ambassador for Great Learning. Great Learning is an online learning platform mainly focussing on Artificial Intelligence and Machine Learning.

Ed-tech company @Great_Learning announced the appointment of #ViratKohli (@imVkohli), as its brand ambassador.

The captain of the Indian #cricket team,who also topped a recent ranking of India's most powerful celebrities, will now be the face of #GreatLearning brand, co said. pic.twitter.com/4wKXHMmyvt

— IANS (@ians_india) September 14, 2020