For several years, Falguni Nayar coached the founders of Indian companies through roadshows in Europe and U.S. in their path to stock market debuts. Now the former investment banker revitalized with her own startup to a remarkable historic public offering.
Her brainchild, Nykaa has emerged as India’s top e-commerce site for beauty products, with the seal of approval from Bollywood stars and an intense following among this gen. The startup, filed the preliminary documents late Monday for a public offering, for which the Bloomberg News categorically reported could reach the business up to $4 billion profit. However, the DRHP didn’t float on the SEBI till the time of filing.
While working with the entrepreneurs, Nayar discovered the importance of motivating the business mission. With the idea of Nykaa, she wanted to turn over a new leaf by providing an equal share of work to Indian women. In a recent interview, she said, “I was inspired by those die-hard founders. “Our message to women has been that the spotlight of her life should be on herself. You are important in your story and should feel no guilt at being centre stage”, she added.
If the IPO goes as per the itinerary, Nykaa will contribute to be India’s first women-led unicorn to reach the public range.
The sales margin augmented to more than 1,000 plus orders within months from the set target sales of 60 per day orders at launch. Nykaa gathered momentum by crafting customized products for Indian skin tones, skin types and local weather conditions. Additionally, it launched an assemblage of nail colours, ranging up to 2,700 shades. It also commenced shoppers to aid in the make-up basics section, comprising products like foundation with 1,500 shades. Nykaa is now scaling up to promote its latest hair masks and night-face serums products.