On Monday, Mumbai-based venture capital company, Ventureland Asia Advisory Services owned by Ad man Sajan Raj Kurup introduced obtained the controlling stake in MW.Com India Pvt Ltd, the publisher of magazines like Rolling Stone India and MW (Man’s World). MW.Com Pvt Ltd (MCPL) became until these days owned by the publishing agency, Spenta Multimedia Pvt Ltd.
MW, that’s in its 21st year, is a men’s lifestyle magazine. Ventureland Asia plans to apply its presence in regions of marketing, brand building, visible communications, and new-age generation to chart a virtual-orientated growth strategy for Rolling Stone India and MW, the company stated in a statement.
Earlier this year, Ventureland Asia had obtained a 40% stake in gaming agency Revenant Esports. It had additionally introduced the release of Saintfarm, an end-to-end e-trade assignment in organic and sustainable food. So far, the fund has invested in media, e-trade, education, healthcare, agri-tech and esports – with generation innovations because of the common making an investment theme.
“Rolling Stone India and Man’s World enjoy excessive stages of credibility and loyalty amongst its goal audience. Piggybacking on that, we are able to deliver in advanced tech interventions, artificial intelligence (AI) and machine learning (ML) to higher recognize the reader and remodel the hardcopy publishing to an omnichannel virtual-first magazine,” Kurup, creator-investor and founder, Ventureland Asia, the investment arm of Creativeland Asia, stated in a statement.
Radhakrishnan Nair, writer, and editor-in-chief, Rolling Stone India and MW stated Ventureland Asia’s acquisition of MCPL comes amidst the major churning this is taking place at the Indian media landscape. “Ventureland Asia founder Kurup’s funding knowledge in virtual generation and advertising acumen might be important as Rolling Stone India and MW work towards remodelling into platform-agnostic magazines, with a robust presence withinside the virtual sphere and print,” Nair stated in a statement.