Growing a startup company can be challenging if you don’t have a solid digital marketing strategy in place. You could end up spending your time and money on the wrong activities. Digital marketing focuses on raising awareness about your brand and attracting new customers. A digital marketing strategy is a clearly laid out plan for establishing an online presence through digital channels such as social media, paid ads, your website, and organic searches. If you have a solid online marketing strategy in place, your business will be able to achieve both short and long-term goals through carefully selected mediums.
For your digital marketing strategy to be effective, you need to have a company website with an excellent domain name. An ideal domain name should be memorable, unique, short, and descriptive, preferably one that matches your business name. Also, your domain name should maximize your discoverability by search engines. However, when trying to build their websites, many startup entrepreneurs discover that their preferred domain names are already taken.
In such a case, a business owner may need to buy an already existing domain name. If you’re a startup entrepreneur looking for domain names and you’re approached by a seller offering one related to your brand, consider appraising the domain name before purchasing it. You can learn more about domain appraisals here: saw.com/appraisals/.
In addition, you need to create a detailed buyer persona (a representation of your ideal customer). A buyer persona can help strengthen your marketing since you’ll have a specific audience in mind. You can develop this persona by surveying, researching, and interviewing your target audience. Ensure you use actual data whenever possible to avoid making assumptions that could be detrimental to your digital marketing strategy. Keep reading to discover top digital marketing strategies that will help you attract new customers to your business and retain them.
1. Work on Your SEO
Search engine optimization (SEO) can help increase your business website’s ranking on search engine result pages (SERPs). So, when potential customers search for products or services related to what your business offers, they’ll easily find you. To improve your site’s SEO ranking, ensure you publish quality, authoritative content regularly and use relevant keywords and metadata.
Your meta description should be concise and appealing to encourage people to enter your site. As your site changes over time, it’s essential to review and update your metadata. Also, always use alt tags or alternative text descriptions to describe your videos and images. This will enable search engines to locate your page easily and help people using screen readers or text-only browsers know what your website’s content is about.
2. Improve Your Website Design
Your website’s design is crucial because it significantly affects how your audience perceives your brand. And the impression you make on your site’s visitors can make them leave your page and turn to a competitor or stay glued to your site’s page to know more about your brand.
So, you need a well-designed site that can help you make a good impression on prospective clients, nurture your leads, and get more conversations. Ultimately, your design should provide a good user experience and help your site’s visitors access and navigate your pages easily. And your website should work excellently on all device types, including smartphones, tablets, and desktops.
3. Use Social Media
Most people today are on social media; use this to your advantage. You need to develop a social media marketing strategy to guide you when promoting your brand on social media platforms. Find out who your target audience is, what social media channels they prefer (e.g., Facebook or Instagram), when they’re usually online, and the kind of content they consume. Once you’ve figured these out, you can create social media pages and constantly update them with engaging content that will draw more attention to your brand.
Consider creating social media groups consisting of your loyal fans (customers). By bringing together different people interested in your brand’s offerings, you’ll be able to answer any questions and keep the conversation going about your agenda. Also, potential clients who are skeptical about your products or services will find real people who can testify to your business’s offerings.
People love giveaways and contests. Such campaigns help create a buzz about your brand and encourage your existing customers to promote your products or services among their followers. When you hold contests on social media, you’ll likely see a surge in purchases and connections. Consider investing in social media marketing to enable you to reach a larger audience within seconds.