Zomato’s founder Deepinder Goyal on Tuesday via social media post announced the company’s new launch of “Pure Veg Mode” on Zomato for customers with a 100% vegetarian dietary preference. “To solve for their dietary preferences, we are today, launching a “Pure Veg Mode” along with a “Pure Veg Fleet” on Zomato, for customers who have a 100% vegetarian dietary preference,” the company’s founder said on Tuesday.
Zomato said that the country has the largest percentage of vegetarians in the world, and one of the most important feedback that Zomato has gotten from them is that they are very particular about how their food is cooked, and how their food is handled. To solve the issue of millions of vegetarians in the country, Zomato has launched the Pure Veg Mode on its application.
The new Pure Veg Mode of Zomato will consist of only veg restaurants and will exclude any restaurants that serve or cook non-veg items. “Our dedicated Pure Veg Fleet will only serve orders from these pure veg restaurants. This means that a non-veg meal, or even a veg meal served by a non-veg restaurant will never go inside the green delivery box meant for our Pure Veg Fleet,” said Goyal in a post on X (formerly Twitter).
Furthermore, the company has also announced plans to add more specialised fleets for special customer needs. For example, there will be a special cake delivery fleet coming up with hydraulic balancers which prevent the customer’s cake from getting smudged during delivery. Deepinder added that the feature will see a phased roll out across the country in the next few weeks.
