Fast food and snacks retailer Bikano, part of Bikanerwala Group, is eyeing 20-25 per cent sale growth this festive season as it expands product offerings. Quality products with attractive packaging are the main features which set Bikano aside from other brands. As they all have the shelf-life of 4-6 months, it gives convenience to customer to consume them even after the festive season.
The vice president of Bikano, Ajay Aggarwal said- “This festive season we are expecting 20 to 25 percent sale growth. Our interest is to create a portfolio for Indian local requirements. To fulfill this we have come out with these product ranges keeping in mind requirements of people of all age.”
Bikano has introduce many products like Kids Zone, Anmol, Rasmol, Shahi Nazrana, Meetha Chatpata etc along with two new gift packs with the name of Anand and Shubharambh exclusively for this year.
He further added “Every year, before Diwali business meetings are organized in different cities across the country, in which all the channel partners associated with brand Bikano are invited for exclusive launching of gifts pack and sweet for upcoming festive season. Through this meeting Bikano provide information on gifts pack and sweet’s content, MRP, Weight etc to their channel partners so that they can share this info to their valuable customers”.