Selena Gomez all set to launch her beauty business

With so many celebrities launching their apps, websites, clothing lines and much more, American singer Selena Gomez is all set to put down her feet in the business of beauty.

On July 11, a week head her birthday this year, the singer filed a trademark for Selena Gomez with the U.S. Patent and Trademark Office, to launch her very own beauty line, reported E! News.

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The trademark was filed under her production company July Moon Productions. While Gomez has been tight-lipped about the beauty line, it looks like her brand will feature an array of products, including fragrances, cosmetics, hair care preparations, essential oils, skin care preparations, body care preparations and so much more.

News of the 27-year-old singer’s own beauty line doesn’t come as a surprise, considering she has been sporting more bold makeup looks in recent months. Gomez stole all the limelight during the 2019 Cannes Film Festival thanks to her audacious makeup.

Attending the film festival for the first time ever, she donned dramatic looks that certainly made her stand out from the crowd. She played up her lips with bold colours, rocked mesmerizing shadows and wore exaggerated cat-eyes to name a few.

However, this isn’t her first time at launching a beauty product. Back in 2011, she released an eponymous fragrance. In fact, she asked her fans to help her create the scent by choosing from several ingredients. So her latest venture will mark her return to the beauty world.