Havells India Surge 1% as Company Expands Global Presence with Lloyd Brand Launch in the Middle East

Havells India witnessed a nearly 1% uptick in its shares on November 29 following the introduction of its consumer durable brand, Lloyd, into the Middle East market. At 11:17 am, the Havells India stock was trading at Rs 1294.24 on the NSE.

In a strategic move to enhance its global footprint, Havells India Ltd partnered with ‘TeknoDome’ for the distribution of Lloyd in the Middle East region. The company has outlined a phased distribution plan, ensuring the availability of electronic devices across the country, as revealed in an exchange filing on November 28.

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Lloyd’s focus in the Middle East market is on delivering a range of technologically advanced and energy-efficient products. The brand’s entry features a premium line-up, including air conditioners, front-load and semi-automatic washing machines, frost-free and side-by-side refrigerators, and a range of LED TVs.

As of 12:06 pm, the shares were trading 0.71% higher at ₹1,290.40.