Havells India witnessed a nearly 1% uptick in its shares on November 29 following the introduction of its consumer durable brand, Lloyd, into the Middle East market. At 11:17 am, the Havells India stock was trading at Rs 1294.24 on the NSE.
In a strategic move to enhance its global footprint, Havells India Ltd partnered with ‘TeknoDome’ for the distribution of Lloyd in the Middle East region. The company has outlined a phased distribution plan, ensuring the availability of electronic devices across the country, as revealed in an exchange filing on November 28.
Lloyd’s focus in the Middle East market is on delivering a range of technologically advanced and energy-efficient products. The brand’s entry features a premium line-up, including air conditioners, front-load and semi-automatic washing machines, frost-free and side-by-side refrigerators, and a range of LED TVs.
As of 12:06 pm, the shares were trading 0.71% higher at ₹1,290.40.