Allied Blenders and Distillers launches ₹1,500 crore IPO

Allied Blenders and Distillers, the makers of popular brands like Officer’s Choice Whisky, Sterling Reserve, and ICONiQ Whisky, have opened their ₹1,500 crore IPO for public bidding. The price band for the IPO is set between ₹267 and ₹281 per share, with the subscription window closing on June 27.

The company plans to raise ₹1,000 crore through fresh issuance of shares. These funds will be used to prepay or repay certain outstanding borrowings.


About Allied Blenders and Distillers

Allied Blenders and Distillers is a prominent Indian-owned and Indian-made foreign liquor (IMFL) company. It operates in five main categories: whisky, brandy, rum, vodka, and gin. The company also sells packaged drinking water under the Officer’s Choice and Sterling Reserve brands.

According to a Technopak report, Allied Blenders is the third largest company in India by annual sales volume from FY14 to FY22. It holds an estimated market share of 11.8% in the Indian whisky market for FY23.

Notably, four of the company’s brands—Officer’s Choice Whisky, Sterling Reserve, Officer’s Choice Blue, and ICONiQ Whisky—are classified as ‘Millionaire Brands,’ each selling over a million 9-litre cases in a year.

Allied Blenders operates 32 bottling facilities, including both owned and contract facilities. Their products are available in 79,329 retail outlets across 30 states and union territories in India, and they also export to the Middle East, North America, Africa, Asia, and Europe.