Chennai Super Kings (CSK) remains one of the most successful franchises in the tournament’s comparatively budding history despite serving a two-year ban from IPL. Here’s the list of their sponsors going into the 2021 Indian Premier League.
PRINCIPAL PARTNERS
Following brands are registered on the CSK website as the Principal Partners – the premium row of the franchise’s sponsorship portfolio.
Myntra – The Bengaluru based fashion e-commerce company was revealed as CSK’s new Principal Sponsor and Official Fashion Partner in March 2021. Myntra’s logo will be displayed on CSK’s matchday shirt on the front, replacing The Muthoot Group’s logo, which held the key front-of-shirt placement for the past three years.
India Cements – The Chennai-based cement company had been a Principal Partner and back-of-shirt sponsor to CSK since the beginning of IPL back in 2008. Its logo can be observed above the kit number behind the team’s matchday shirt.
Gulf – The Indian branch of the Pittsburgh-headquartered global oil firm has been a Principal Partner and front-of-shirt sponsor of CSK since 2011. Gulf’s logo can be seen at the front of the team’s matchday shirt, on the top left corner.
SNJ Distilleries – In February 2019, CSK signed an agreement with Chennai-based SNJ Distilleries that witnessed two of its beer brands become Principal Sponsors of the team.
British Empire – British Empire’s logo can be seen behind the CSK players’ caps and helmets. The announcement of the British Empire as a sponsor received controversy for the Chennai-based franchise, but the two parties continued their partnership so far.
SNJ 10000 – SNJ 10000’s logo is visible on the sleeves of CSK’s matchday shirt. The partnership has led CSK’s star players like MS Dhoni and Suresh Raina to appear in the beer’s ad campaigns over time.
Reliance Jio – The Mumbai-based Indian telecom company has secured a sponsorship agreement with all eight teams across the IPL since the 2018 season. For CSK, Jio’s logo can be seen on the left side of the team’s matchday cap and helmet.
Nippon Paint – The Indian branch of the Osaka headquartered Japanese paint and paint products manufacturer has subserved as an Associate Sponsor to the team since 2018. Its logo can be seen on the sleeves of CSK’s matchday shirt.
Equitas Small Finance Bank – The Chennai-based finance bank has been the team’s Official Retail Banking Partner since August 2020. It previously endorsed a principal sponsorship with the franchise in 2018.
OFFICIAL PARTNERS
Following brands are stated on the CSK website as their Official Partners – the second tier of the franchise’s sponsorship portfolio.
Clear Anti-Dandruff – Owned by the British consumer goods company Unilever, the French anti-dandruff shampoo brand Clear has served as an Official Partner to CSK since March 2020. Its logo is visible on the sleeves of CSK’s matchday shirt.
BKT – Mumbai-based tire company BKT (Balkrishna Industries Limited) signed a sponsorship agreement with seven out of eight teams (excluding Sunrisers Hyderabad) in March 2021 to become their Official Tire Partner.
Dream11 – Apart from being the Official Partner to IPL, the Mumbai based Indian fantasy sports platform serves as a partner to six out of eight teams, excluding KKR and RCB.
DIGITAL PARTNER
PhonePe – In March 2021, PhonePe declared various sponsorship arrangements for the forthcoming IPL. The Bangalore based digital payment platform signed a contract with Star Sports Network, becoming an official co-presenting sponsor for the television broadcast of IPL. It also signed a separate sponsorship deal with four IPL teams – Mumbai Indians, Chennai Super Kings, Royal Challengers Bangalore, and Delhi Capitals.
MERCHANDISE PARTNERS
Below is a list of brands CSK has signed a merchandising deal with. The agreement makes sure that the brands CSK has a contract to make CSK-themed products for their supporters and provide exclusive opportunities.
ASAP. – Owned by Bangalore-based WIMWI Foods, ASAP. is a granola-based food goods company that has worked as a Merchandise Partner to CSK since August 2020.
Atlasware – Atlasware is a stainless-steel household goods company based in Chennai.
boAt – boAt is a company based on audio products, adapters and cables. It serves as the Official Audio and Merchandise Partner to six IPL teams, except Sunrisers Hyderabad and Rajasthan Royals.
Christy Textiles – Christy Textiles makes bed and bath linens based in Tiruchengode, Tamil Nadu.
Cover It Up – Cover It Up is a Chennai based company of customisable pop culture-themed products ranging from stationery to smartphone accessories.
Kaadoo Games – Kaadoo is a Bangalore based company that makes board and card games.
LAMY India – LAMY India is the Indian wing of the New York-based high-end stationery products company.
Levista Instant Coffee – The Bangalore-based coffee brand has served as the Official Coffee and Merchandising Partner to CSK since September 2020.
Nasher Miles – The Mumbai-based up-to-date travel products manufacturer serves as the Licensed Travel Partner to CSK.
RS Seven Lifestyle (Seven by MS Dhoni) – Seven serves as the official kit producer and merchandising partner to CSK since the 2018 season. Before that, CSK’s kits were produced by Reebok (2008-2014) and Spartan (2015).
Sonata – A TATA Product – Sonata is an Indian watchmaking brand held by the Mumbai-headquartered TATA Group.
The Souled Store – The Souled Store is a Mumbai-based company of pop culture-themed products varying from clothing to stationery.
Fully Filmy – Fully Filmy is a pop culture-themed manufacturer of posters, backpacks and stationery. The Chennai-based company has signed an agreement as CSK’s Merchandising Partner ahead of the 2021 IPL.