Bigg Boss 14 is back with a bang with the theme ‘Ab paltega scene kyunki 2020 ko mila jawab’. Bigg Boss, which is the largest Indian reality TV show premiers today that is October 3. The show will air on Colors TV from every Monday to Friday at 10:30 pm and every Saturday-Sunday at 9 pm.
For this season Colors TV has groped in a total of 15 sponsors across categories. MPL will be the presenting sponsor and Dabur Dant Rakshak Ayurvedic Paste and TRESemme will be the powered sponsors. Apart from the two Colors has signed Lotus Herbals as their Beauty Partner.
The multiple associate sponsers for Bigg Boss season 14 include Vicco Narayani, Greenlam Laminates, Mamaearth Hair Oil, Chings, Garnier men acnofight facewash, MDH Masale, Philips Hair Straightener, Urban Company, Honda City and Somany Tiles.
Pavithra KR, Senior Vice President, Colors, sales, Viacom 18 spoke about the sponsorship by stating, “We are delighted to have 15 brands as sponsors representing varied categories before we go on air. Bigg Boss is not only a huge hit with viewers but also with advertises due to its immense reach. It is one of the most sought after marketing arenas for advertisers to launch their products or properties. This year also you will see us unveil exciting and seamless engagements for most of our brands, so they get maximum enefits out of the associates.”
The brands will get visibility through ads, various tasks, special zones during the show. The brands will also showcase their products in the house in various special areas like the dining area, shopping mall, spa and the theater.
