Celebrities stand divided on HUL’s decision to remove ‘Fair’ from Fair & Lovely

George Floyd’s death sparked ‘Black Lives Matter’ protests throughout the world. This battle against racism has created a great impact in India as well. Multiple companies took major decisions to display their solidarity with the cause. Following their footsteps, Hindustan Unilever decided to drop the word ‘Fair’ from its popular product ‘Fair & Lovely’ to celebrate all skin tones.

In an official statement, Hindustan Unilever Chairman Sanjiv Mehta said, “We are making our skincare portfolio more inclusive and want to lead the celebration of a more diverse portrayal of beauty.”

Celebrities express mixed reactions to this decision. While some lauded HUL’s recent decision, few had some reservations regarding it.

Actresses Bipasha Basu and Nandita Das addressed their association with ‘dusky’ in lengthy notes. Sonali Kulkarni shared a video claiming to be proud of ‘Indian Complexion’.

Popular poet-writer Pritish Nandy is happy with this decision. However, he feels this decision is not enough to remove the stigma associated with dark skin in the society.

Shekhar Kapur poses the question, whether HUL dares to feature dark-skinned girl for promoting their ‘inclusive’ product?

Onir and Apurva Asrani openly voiced their displeasure. The editor-writer wrote that the company was involving in a ‘dirty game’ by ‘co-opting influencers to give them a ‘clean chit’ with both the brands. He called it as a ‘blatant attempt’ to quell the ‘anger against their racist & homophobic communication.’

Comedian Aditi Mittal shared her stand on the topic by sharing a funny meme.