Netflix & others to enact code of ethics

Over-The-Top (OTT) platforms like Netflix, Amazon Prime Video, Disney+ Hotstar, etc are set to implement the set of guidelines by IMAI (Internet and Mobile Association of India). According to a new report, an “implementation toolkit” has been finalised and the government has initiated measures to help self-regulate content on the OTT platforms.

The Indian government could soon legislate a new rule to help producers self-regulate content on OTT platforms. According to The Economic Times, the new IMAI (Internet and Mobile Association of India) has finalised an “implementation toolkit”. The government has also initiated consultations with relevant ministries to bring in the new legislative law.


The IMAI had previously mandated each online curated content provider to set up a Consumer Complaints Department. These OCCPs were also asked to set-up an advisory panel to deal with consumer complaints and appeals. The government had rejected the suggestion as it lacked independent third-party monitoring.

The new “implementation toolkit” is said to have followed the ethics code and also define a framework for self-regulation.

This comes during the times when popular OTT shows like Tandav, Mirzapur are under the scanner for allegedly hurting religious sentiments or for showing politically sensitive content. There are also reports of several OTT platforms streaming shows that may not be suitable for a select audience or an age-group.

The upcoming toolkit could include a body that will take care of consumer complaints and appeals. The government, however, will not be a censor board to control the kind of content on OTT platforms.