Orient Tradelink Limited, a leading player in the unconventional spiritual knowledge publishing sector, has expanded its reach by launching Tamil and Telugu translations of its bestselling books by spiritual leader Aushim Khetarpal. This expansion targets the southern states of India, aiming to make spiritual and self-development knowledge accessible to millions of new readers. The company has already published over 65 books and now, with these regional translations, it expects to further establish its dominance in the Indian spiritual market.
The Tamil and Telugu versions will be available on prominent e-commerce platforms like Amazon, Flipkart, Notion Press, and Cocoa Blue, alongside physical stores across Tamil Nadu, Telangana, and Andhra Pradesh. With more than 150 counters planned in the region, the books will be widely distributed, ensuring easy access for readers. The company has high expectations for this expansion, projecting a turnover of over Rs. 4 crores in the coming year, with a profit margin exceeding 24%.
The launch also underscores the significance of the teachings of Aushim Khetarpal, who has been appointed the global ambassador of the Sai movement by Shirdi Sansthan. The new language translations are expected to deepen the connection between the author’s spiritual wisdom and a growing base of followers. The printed versions of the books are scheduled for release by the first quarter of 2026.
