NDTV has announced the launch of ‘NDTV Good Times’, an initiative that marks its entry into live concerts and immersive cultural experiences .
For over three decades, NDTV has been a trusted storyteller, chronicling India’s journey. With Good Times, the company now extends that legacy to the live entertainment space, curating performances by iconic artistes across multiple cities.
As part of the series, AR Rahman will perform at the ghats of Varanasi, while Sonu Nigam will pay tribute to Mohammed Rafi on Dal Lake in Srinagar. Shankar-Ehsaan-Loy are set to bring their powerhouse music to audiences, and Jubin Nautiyal and Neha Kakkar will add energy with their popular hits .
Rahul Kanwal, CEO and Editor-in-Chief of NDTV, said the initiative extends NDTV’s commitment to connect storytelling with society: “With NDTV Good Times, we curate performances that will not just entertain but also inspire and create lasting memories.”
Rahul Shaw, Chief Experiences Officer, NDTV, added that live experiences are now the “heartbeat of culture globally” and NDTV aims to reimagine that for India.
NDTV Good Times will be amplified across broadcast, digital, and social platforms, with District as its ticketing partner. The company said every concert will go beyond entertainment to create moments of culture, connection, and celebration .