As the most downloaded casual match-three game, Candy Crush Saga, collaborates with GRAMMY-nominated band Jonas Brothers for the game’s upcoming Music Season, three is the magic number. The Jonas Brothers will be taking over the Candy Kingdom for a unique in-game takeover where gamers can connect with the “Candified” stars and stream exclusive music before anybody else.
Prior to any streaming service, Candy Crush Saga will have exclusive 24-hour access to key tunes from the eagerly awaited “The Album” release on May 11. Up until May 18, players and Jonas Brothers fans can stream exclusive video content of the Jonas Brothers playing their unreleased songs “Summer Baby” and “Sail Away” at a recently sold-out one-night-only performance at London’s Royal Albert Hall.
A never-before-heard Candy Crush remix of the smash song “Waffle House” by the Jonas Brothers will also be made available to fans. Starting on May 11, players can hear the well-known album track blended with the recognisable music and noises from Candy Crush Saga.
Players will witness the Jonas Brothers converted into “Candified” characters for the exclusive in-game takeover from May 8 to May 28 to launch the game’s Music Season. Players will go across the Candy Kingdom with the Jonas Brothers in the Music Tour Bus during this time, participating in a variety of activities and challenges while gathering guitar candies to earn in-game rewards.
The Jonas Brothers star in a new lighthearted, tongue-in-cheek short film made in collaboration with Candy Crush Saga to reveal the sweet music collaboration. In the film, the superstars open up about honing their craft, dedication, and ambition – not just when it comes to their approach to music, but also when it comes to how they approach playing Candy Crush Saga. The brothers don’t spend any time inching closer to a delicious triumph as they increase their game, whether they are unwinding or getting ready to create magic in the recording studio.
The Jonas Brother captioned the post on Instagram “Nothing quite like months of hard work and determination finally paying off đ Letâs get it @candycrushsaga! #candycrushpartner”
Fernanda Romano, Chief Marketing Officer at King, makers of the Candy Crush franchise, says: “The Candy Kingdom is completely starstruck, and we’re thrilled to welcome Kevin, Joe and Nick to the vibrant world of Candy Crush Saga. As we celebrate King turning 20 this year, and continue to drive the Candy Crush franchise forward, we’re excited to create a space for curated music experiences and exclusive content, as well as provide our players worldwide with new immersive ways to play and engage with the game.”
King is a well-known interactive entertainment firm with the purpose of “Making the World Fun.” It is also the producer of popular mobile games like Farm Heroes Saga and the internationally renowned Candy Crush franchise. As of Q1 2023, 243 million monthly active users were playing King’s games, making Candy Crush the top-grossing franchise in US app stores, a position it has held for the last five years. King, a division of Activision Blizzard (NASDAQ: ATVI), has offices in San Francisco, New York, Los Angeles, and Malta in addition to game studios in Stockholm, Malmö, London, Barcelona, and Berlin. You may learn more by visiting King.com or by following on LinkedIn, Instagram, or Twitter at @lifeatking or @king games.