After a four-year absence, superstar Shah Rukh Khan made a highly awaited film, Pathaan, his comeback to the big screen. Deepika Padukone and John Abraham both played significant parts in the Siddharth Anand-directed movie. On January 25, the movie opened in theatres, and since then, it has set and broken several box office records. Even so, it surpassed the Rs 1000 crore milestone at international box offices. On March 22, Pathaan will be made available on an OTT platform after having a successful run at the box office. For the announcement of the movie’s OTT debut, Shah Rukh shot a promotional video alongside comedian and actor Bhuvan Bam.
Shah Rukh opens the video by reenacting Pathaan’s line, “Apni kursi ki peti baandh lo,” but he quickly loses patience. He asks Bhuvan, ” Aap film ke dialogues kyun use karte ho promotion mein, kuch naya kyun nahi sochte ho?” (Why do you guys use the movie’s dialogue as promotional material? Why can’t you come up with anything fresh?)
Afterwards, in order to advertise the movie’s online release, SRK challenges Bhuvan to think creatively. The suggestions made by Bhuvan Bam, such as referring to SRK as the “King of Bollywood,” “King of Romance,” and “King of Hearts,” were not precisely what SRK had in mind. “Ye audience ko pasand nahi aayega (The audience will not appreciate this) Think of something unique,” SRK advises Bhuvam .
Shah Rukh Khan finally revealed to the YouTuber, “Tumse nahi hoga ye, tum jaao camera roll karo (You cannot do this. You just go and roll the camera) I will show you.” The actor then spoke these words while gazing intently into the camera: “Pathaan dekhiye, sirf Prime Video par (Watch Pathaan on Prime Video).” Bhuvan Bam reacted to SRK’s performance by saying, “This was too fresh.”
Prime Video shared the video with the caption: “Nothing, just Pathaan sharing some news with you. Watch #PathaanOnPrime, Mar 22 in Hindi, Tamil and Telugu.”
nothing, just Pathaan sharing some news with you 💣
watch #PathaanOnPrime, Mar 22 in Hindi, Tamil and Telugu@iamsrk @deepikapadukone @TheJohnAbraham #SiddharthAnand @yrf pic.twitter.com/2SM5PDEKbV
— prime video IN (@PrimeVideoIN) March 21, 2023