Priyanka Chopra’s hair care line is the second-richest celebrity beauty brand of 2023, according to a recent research study that looks at the world of celebrity beauty to determine who owns the biggest businesses in the sector at the moment. With £429.9 million in revenue, Priyanka Chopra’s brand is ranked second among celebrity brands, behind Rihanna’s Fenty Beauty, which earned £477.2 million.
Priyanka Chopra and her hair care product Anomaly Haircare are among the greatest beauty movers of 2023, according to the research, which includes everything from the wealthiest to the most Googled celebrity beauty brands this year. The most expensive celebrity cosmetics brand right now is Rihanna’s Fenty Beauty, followed by Priyanka’s Anomaly.
Third on the list with £301.4 million in sales is US reality TV star Kylie Jenner’s Kylie Cosmetics, followed by singer Ariana Grande’s R.E.M. Beauty at £70.3 million in fourth place, and Rare Beauty by Selena Gomez at £50.2 million in fifth.
Cosmetify, a UK-based website for beauty comparisons, stated in a recent report, “There are many ways to measure the success of a brand, but revenue is arguably the most important. Because of this, we have put together a list of the wealthiest celebrity beauty brands based on their most recent annual revenue.”
Talking about the wealthiest celebrity beauty brand of 2023, Fenty Beauty, the report said, “After already being featured in the top three most successful overall beauty brands, it may come as no surprise that Fenty Beauty takes the top spot as the current wealthiest celebrity beauty brand. Earlier this year, Rihanna hit the headlines as she demonstrated the effectiveness of her Fenty Invisimatte Instant Setting and Blotting Powder during her iconic performance at the SuperBowl LVII. This small three-second brand cameo is estimated to have increased the media brand value of Fenty by a whopping $5 million!”
Priyanka Chopra had launched her hair care brand last year. In a 2022 interview with Vogue India, Priyanka had spoken about turning into a beauty entrepreneur. “I’ve just recently taken to the business side of both, the beauty and the entertainment industry. That really made me bifurcate the difference between sitting in the stylist’s chair and using a bunch of products, to actually having a say in the products going into my hair,” Priyanka had said.
She also recalled her own hair care journey that began in childhood. Priyanka had said, “As a baby, I had no hair, imagine! My grandma was afraid I’d be bald forever so she’d make me sit between her legs and give me a good, old champi. I guess it worked.”
Most recently, Priyanka appeared in The Matrix: Resurrections. She will soon be seen with Game of Thrones actor Richard Madden in the Prime Video series Citadel.