Actor Priyanka Chopra has reached at the 27th spot on the ‘Hopper Instagram Richlist year’. With 64 million prominent followers on Instagram, Priyanka is reportedly earning $403,000 ( ₹3 crore) for every promotional post she makes on the gram.
The chart is published annually and positions celebs, sports personalities and others based on how much they cost for each of their promoted posts on Instagram. In 2020, Priyanka was placed on the 19th position with $271,000 earned per post. While her revenue per post have boosted significantly, those of others have seen a much higher increase.
Others on the list include Dwayne Johnson, Ariana Grande, Kylie Jenner and Taylor Swift. Indian Cricketer Virat Kohli is the only other Indian on the list in the top 30. While last year, he was at spot 23, this time, he raced ahead of Priyanka to take the 19th spot with his 125 million followers getting him $680,000 ( ₹5 crore) per post on app.
Previously, Priyanka was announced as the new face on banner of lingerie brand Victoria’s Secret. Priyanka took to her Instagram to announce the news with her audience, she wrote, “Representation matters. It’s crucial for us to show everyone ALL over the world that they matter and are seen! As a founding partner of #TheVSCollective and advisor to the business this is exactly what I intend to do.”