Poonam Pandey fake death case: Company involved in actor’s cheap stunt makes a public apology

Despite legal uncertainties, the agency responsible for the unethical stunt issued a public apology, addressing concerns and clarifying the facts.

Lock Up Season 1’s star is in serious trouble. Poonam Pandey has faced heavy criticism from social media users and celebrities for faking her death. There is significant speculation that she, her public relations team, and the agency behind this effort could face legal action.

Schbang was one of the companies involved in the fake death prank. Schbang has apologised, stating that its goal was not to injure anyone but to raise awareness about cervical cancer.


Schbang is a media and technology transformation organisation based in Mumbai. Schbang, along with Poonam Pandey, her public relations crew, and her manager, was a key player in the death fraud.

However, given the intense reaction and fears about legal repercussions, it appears that their scheme failed spectacularly. While Poonam’s team claims that everything was done to raise awareness about cervical cancer, many people think it was a cheap PR stunt.

Schbang apologised in their statement for any offence they may have caused, particularly to those who have battled or lost a loved one to cancer. Schbang argued that once cervical cancer was included in the Union budget, there was little public discussion of it. However, since Poonam Pandey’s death, cervical cancer has become the most Googled problem.

Poonam Pandey’s official Instagram account released a statement on February 2, 2024, announcing her death from cervical cancer. Even her public relations team issued a statement following the actress’s death.

Celebrities including Aly Goni, Munawar Faruqui, Karan Kundra, and others have expressed their heartfelt condolences on social media. However, on February 3, 2024, Poonam posted a video in which she stated that she is alive.

She claimed she staged her death to raise awareness about cervical cancer. Many celebrities slammed Poonam Pandey and those in charge of the fake death deed.