Akshay Kumar’s upcoming horror-comedy, Laxmmi Bomb will premiere on Disney+ Hotstar this Diwali on 9th November. According to the reports by Bollywood Hungama, it was discovered that the actor will organise a one month campaign for the film’s release, with a trailer launch event on 9th October. This will be followed by the release of three songs over a period of 30 days.
According to a source, “Akshay initially wanted to host a trailer launch event at a private theatre with select few journalists as the scale and content of the film makes for a big-screen experience. However, eventually, he dropped the idea of a public event, but will now be holding a preview screening of the trailer for the select few journalists over the next two days acting as a build-up for digital launch on 9th October.”
The source added that “Laxmmi Bomb is special to Akshay and the ones who have seen the rushes say that he has outperformed himself in the character that’s possessed by a transgender ghost. He would have loved to have a theatrical release, but the unusual times forced them to take this step. He is planning to have virtual press conferences, and also tie-up with the biggest cricketing event of the world, IPL, for film promotions. He will be making an appearance on the pre-match show, and might also get into the commentary box.”
