Did you know Shah Rukh Khan has a pre-film release ritual that he follows the day before his film hits theatres? READ to find out

Shah Rukh Khan attended the World Government Summit in Dubai, where he disclosed that he has a ritual on the eve of his film’s release.

After a four-year hiatus, Shah Rukh Khan resumed his reign as Bollywood’s undisputed monarch in 2023. SRK exhibited his staying power and had a prosperous 2023 with his flicks ‘Pathaan’, ‘Jawan’, and ‘Dunki’ performing exceptionally well at the box office.

During an interview with CNN journalist Richard Quest for ‘The Making of a Star: A Conversation with Shah Rukh Khan’ at the World Government Summit in Dubai, SRK said that he has a routine on the day before his film’s release.


“In India, films mostly release on Fridays, so on Thursday evenings, at my home in Mumbai, a day before my movie releases, I give myself a two-and-a-half-hour bath and rinse myself of all my work. The bath-salt dips are immensely pleasant for me.” Richard asked SRK to spill out specifications about his bath and whether he surrounds the bath area with candles. To which SRK replied, “You will have to come and take a bath with me. I am not going to reveal anything here (laughs).”


The World Government Summit is an annual event held in Dubai, United Arab Emirates, that brings together government leaders for a global discussion of governmental processes and policies, with a focus on futurist issues, technological innovation, and other topics.