Deepika Padukone’s ad is plagiarized alleges Yeh Ballet actress Sooni Tapoorewala calls it ‘Copycat Culture’
“Would Levi’s and the director ever think of doing that in the west without permission / acknowledgment, and pasing it off as their own creative work?”
Deepika Padukone can be seen grooving on Koi Yaha Naache Naache, on her new Levi’s ad. The ad is now attracting all the wrong attention after it was claimed that the set of the advertisement was identical to Sooni Taraporevala’s Yeh Ballet.
Sooni Taraporewala took to Instagram and wrote, “A couple days ago someone brought this @levis_in ad to my attention. I was shocked to see our Yeh Ballet dance studio set in this ad, because it was conceptualized & created out of a derelict space by @shalzoid (our PD) from scratch and dismantled after our shoot. Basically @nadiaeye (the director of this ad) saw Yeh Ballet and decided to plagiarize our set down to the very last detail (swipe for screenshot). Would Levi’s and the director ever think of doing that in the west without permission / acknowledgment, and pasing it off as their own creative work? This is not homage this is intellectual theft! It’s SO unfair to our wonderful production designer @shalzoid to have her work ripped off like that.”
She added, “Copycat culture in India needs to be called out and cancelled. You would think a foreign production company and director would know better. Are you so creatively bankrupt? What were you thinking? @levis_in @nadiaeye @offroadfilms @rupinsuchak @newland.tv PS. contrary to what clickbait news headlines say, this has nothing to do with Deepika Padukone or anyone else in the cast.”
Deepika Padukone’s new Levi’s ad is directed by Nadia Marquard Otzen and Rupin Suchak, who is the set designer confirmed the similarity between the sets and said that it was ad director Nadia Marquard Otzen idea to recreate and wrote, “Yes we did 🙂 in fact that’s what our director wanted so we had to recreate that”.