Angry viewers call for ‘boycott Anupamaa’, alleging Rupali Ganguly and Gaurav Khanna’s show insults Hindu culture – Read more

Fans were upset because while being wedded to one other, Anupamaa and Anuj had been conducting the ceremonies with other partners.

One of the most viewed daily soaps on Indian television is ‘Anupamaa,’  starring Rupali Ganguly in the title role. In addition to shattering some of the largest milestones, it has solidified its position at the top of the TRP rankings for over three years at this point.

Boycott Anupamaa became a trend on social media for the first time in the programme’s history as a result of recent complaints from fans of the show about the show’s current soundtrack.


Gaurav Khanna, Sudhanshu Pandey, Madalsa Sharma, and other notable actors also play significant parts in Anupama. The programme follows the journey of a housewife who defies stereotypes and establishes her own identity.

Since the beginning of the show’s run, it has broken several viewing records, and ever since Gaurav Khanna joined the cast, fans have been gushing about the chemistry between his character, Anuj Kapadia, and Rupali Ganguly’s Anupamaa.

The two have been separated in the current track, and things are not going well in their marriage, much to the disappointment of Anupamaa and Anuj admirers, called ‘MaAn’ fans.

Both Anupamaa and Anuj can be seen in the most recent track attending the wedding of the former’s son Samar, however Anupamaa was seen performing the ceremonies with her ex-husband, Vanraj (played by Sudhanshu Pandey), while Anuj performed the same with Maaya (Chhavi Pandey), who appears to be in love with him.

Fans were not pleased with the fact that Anupamaa and Anuj have been participating in the ceremonies with other partners while being married to each other. They criticised the producers for “insulting the country’s culture” and demanded a boycott of the programme.

“Anupamaa show is an insult to Bharat Desh, the country’s culture as well as Hinduism. A married ex husband (Vanraj) and ex-wife (Anupamaa) doing their son’s marriage vidhis while his current wife (Kavya) watches. An unrelated woman (MaaYaa) sits for pooja with a married man (Anuj) in front of his wife (Anu). Elders (Leela) asked Anupama to join Vanraj while Hasmukh and Kanta watch all this unfold,” a fan posted.

Netizens also complained that the show was supposed to be about women empowerment but instead, the way the women characters are shown to be treated in ‘Anupamaa’ is “disgusting”.

Take a look at some of the netizens tweets:

The first episode of “Anupamaa” premiered in July 2020, and the show hasn’t looked back since.

Romesh Kalra is the director, while Rajan and Deepa Shahi are the producers.

Recently, “Anupamaa” made headlines after Paras Kalnawat, who had previously been in the daily soap, said that 80% of the cast would quit the programme immediately if given the option.

However, a number of the show’s current star cast members dismissed rumours of a toxic work atmosphere and culture on the sets, saying they were grateful to be a part of it.