The decision to forgo a theatrical release has come to light due to the on-going pandemic. Corona-virus induced lockdown may be getting uplifted but footfalls in theatres are still questionable! Hence, producers are shifting to ‘direct-to-web’ release to realize the profits and equalize the cost of pending films.
In this row, recently, Abhishek Bachchan starrer ‘The Big Bull’, a financial drama which also features Ileana D’Cruz in a pivotal role, is heading towards digital release. A report by a media outlet suggests, “Ajay Devgn, who’s producing The Big Bull – a biopic on the life of stock market king Harshad Mehta – has been in regular touch with the whole production crew. They are also in talks with a few OTT platforms who have shown interest in buying the film. In all probabilities, Ajay and team will avoid a theatrical release and put The Big Bull online. They are waiting to close the deal, and will sell it to the digital agency that gives them a bigger price.”
Big Bull is helmed by Kookie Gulati, who has directed movies like ‘Prince’ and ‘Pyaare Mohan’, was initially scheduled to release in October,’20.
According to the same media outlet, the stars of ‘The Big Bull’ are fine with the movie entering into digital space. “Given the situation around, it’s still uncertain when theatres will resume filming movies. So, Ajay, Abhishek, Ileana, the director Kookie Gulati they all came to a collective decision along with the team to release their film on the web instead. The production house will also recover its investment from the same and the satellite prices too are being negotiated currently.”
Abhishek Bachchan, who voluntarily took a break from the films, returned with Anurag Kashyap’s love saga, Manmarziyaan in which he delivered a powerful performance and took his fans by surprise. After this, he has few projects lined up for release and we would see his debut on OTT platform with ‘Breathe’ season 2 pretty soon!
