Ayushmann Khurrana’s price for ads increases after back-to-back hits

In a report of a national daily, it has been revealed that Ayushmann Khurrana now charges more than more than thrice of his earlier price for appearing in television commercials. The reports also suggest that the reason for the same is the recent success of his films. The actor, who recently won a National Film Award for his performance in the thriller AndhaDhun, now demands Rs 3.5 crore per advertisement, the report tells.

The commercial was shot at a Malabar Hills bungalow, and is reportedly for a security solutions firm. The report says that Ayushmann’s team refused to settle for anything less than Rs 3.5 crore, despite his previous fee ranging from Rs 90 lakhs to Rs 1 crore per ad. The new commercial was shot ‘a few days ago,’ according to the report, which speculates that his asking price for future films will also skyrocket.

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The actor, who has given tremendous performance in films like AndhaDhun, Badhaai Ho and most recently, Article 15, will now appear as a cross-dressing adult hotline operator in Dream Girl, following which he will star in the same-sex romance, Shubh Mangal Phirse Savdhaan.

Often applauded for his novel choice in roles and box office success, the actor, who will now be seen in Dream Girl said, “None of the mainstream actors have played a role like this, but I love doing tricky stuff though I was scared to wear a saree on the first day. It got easier as we went along though I still don’t know how to drape one. But eventually, it’s all about how you internalise the character and get the body language right.”

After winning the National Film Award for AndhaDhun, Ayushmann said, “I am feeling ecstatic. Actually, I am still trying to digest this. It on my bucket list when I came to Mumbai to become an actor.”