Zomato’s recent entry into interstate food delivery service was overseen by Siddarth Jhawar, a vice president of the company. He has since departed the organisation. Jhawar stated that he is moving to Tiger Global-backed adtech startup Moloco to lead the company’ operations in India.
He oversaw Zomato’s Wings programme, which sought to connect eateries with investors, before taking the helm of the Intercity Legends service.
“Zomato gives opportunities that are extraordinary. No mountain can be too high to climb and your past credentials don’t limit the size of your opportunity. I got mine to build a new business from scratch – it was so much fun, especially because of the people around me,” he said in a LinkedIn post on Sunday evening.
As for the intercity food delivery service, Kamayani Sadhwani, a director at Zomato-owned rapid commerce business Blinkit, has replaced Jhawar in that position. Sadhwani worked for Coca-Cola India, Bain, Accenture, and McKinsey before beginning work at Blinkit earlier this year.
The inter-city meal delivery service is being extended to additional cities including Bengaluru, Hyderabad, and Mumbai after being launched for a small group of users in Gurugram in August.
The average order value for the inter-city service was over Rs 950, or around 2.5 times the value of the company’s intra-city food delivery, according to a September Moneycontrol report. Additionally, 30% of people who placed orders on any given day did so again, and the overall user rating is 4.3.
Over the coming months, Zomato intends to increase its inter-city food delivery service to around 5–10 cities, but only after considering its financial viability. The meal delivery company anticipates that the inter-city version will break even considerably more quickly even though its intra-city food delivery service began in 2015 and achieved profitability in the June quarter.
“We are conscious of responsibly scaling up Inter-city Legends so that it is cost-efficient… It will not be years till this service breaks even,” said Rahul Ganjoo, chief executive officer of Zomato’s food delivery vertical.
120 restaurants from ten cities, including Kolkata, Lucknow, Bengaluru, Delhi, Agra, Jaipur, and Chennai, make up the supply side of the inter-city service.
Every inter-city order placed before 4:30 p.m. on a specific day gets packed and transported to the supply-side city’s key hub that night. It is air-transported the following morning and delivered to the customer’s home by 6 o’clock in the evening after being kept in a refrigerator that cools the food to 5 to 10 degrees celsius overnight.