Tata Tea Premium introduces ‘Desh ka kulhad’ special collection to support local artisans. The manually painted kulhads have been sculpted and inspired by region-specific artforms like Madhubani folk art from Bihar, Warli artform from Maharashtra, Phulkari patterns from Punjab, Patachitra from Odisha and Sanjhi Art from Uttar Pradesh.
In a motto to endorse the effortless work to the artisan community of the country, Tata Tea Premium has joined hands with Rare Planet—a startup that supports and promotes the artefacts and skills of local Indian artisans, in order to unfurl the ultimate idea of ‘Desh ka kulhad’ collection. The Independence Day special initiative is dedicated to supporting the brilliant community of artisans who have frequently battled major drawbacks due to the ongoing pandemic.
The collection of creatively crafted kulhads consists of astonishing design variants that beautifully represent the diversified art form and culture of India. The special collection is themed around well-known motifs and landmarks from each area in the Indian landscape. Each layout of kulhad celebrates the essence of a particular art form of the chosen region.
The Tata Tea Premium’s kulhad campaign is a way to spread awareness and strike accord with present circumstances and simultaneously think of ways to solve them with an immediate effect.