Porsche has delivered 301,915 automobiles to customers worldwide by 2021. This implies that for the first time in the company’s history, the 300,000 milestones was surpassed (previous year: 272,162 deliveries). The Macan (88,362) and Cayenne (88,362) were the most popular models (83,071).
The Taycan’s delivery stats more than quadrupled, with 41,296 customers receiving the first all-electric Porsche. This even surpassed the renowned 911 sports vehicle, which established a new record with 38,464 units.
According to Porsche AG’s Chairman of the Executive Board, Oliver Blume, “The Taycan is 100 percent a Porsche and inspires all kinds of people – existing and new customers, experts, and the trade media. We are stepping up our electric offensive with another model: By the middle of the decade, we want to offer our mid-engine 718 sports car exclusively in an all-electric form.”
Last year, over 40% of all new Porsche cars sold in Europe were at least partially electric — plug-in hybrids or completely electric versions. Furthermore, Porsche stated that it intends to be carbon-neutral on its balance sheet by 2030.
Porsche plans to expand deliveries across all global sales areas in 2021. China was once again the most important individual market. In comparison to 2020, about 96,000 deliveries were made, representing an increase of 8%. Porsche expanded fast in North America, with deliveries increasing by an astonishing 22 percent to more than 70,000 vehicles in the United States. In Europe, Porsche raised its new car deliveries by 9% to about 29,000 vehicles, which was a very significant trend.
“In 2025, half of all new Porsche sales are expected to come from the sale of electric vehicles – i.e. all-electric or plug-in hybrid,” announced Oliver Blume.
“In 2030, the share of all new vehicles with an all-electric drive should be more than 80 percent.”
To meet these high targets, Porsche is investing in luxury charging stations in collaboration with partners – as well as in its own charging infrastructure. Extensive investments are being made in essential technologies like battery systems and module manufacture. High-performance battery cells are being researched and manufactured by the newly formed Cellforce Group, and are scheduled to be ready for series production by 2024.
In 2021, sales were €33.1 billion, up €4.4 billion from the previous year, marking a 15% increase (prior year’s sales: €28.7 billion). “Our positive business result is based on courageous, innovative, and forward-looking decisions,” Blume stated.
The supply lines for Porsche facilities have been disrupted as a result of Russia’s invasion of Ukraine, which means that in some situations, on-time production is no longer feasible.