Ola renames its express grocery delivery venture as ‘Ola Dash’

Ola has set aside a budget of Rs 250 crore for the grocery delivery business and would undertake it in mid-November ahead of its $2-billion initial public offering.

Ola has renamed its express grocery delivery business as Ola Dash, a prerequisite to the expansion to bring in the facet of speed in the name itself.

In July 2015, the ride-hailing firm had ventured into a standalone online grocery store in Bengaluru and a food delivery app in March of the same year. The company had the agenda to use its cabs and drivers to deliver groceries along with doing the job of chauffeurs between 9 am and 11 pm. Ola Store as it was named earlier, was launched last year.

Ola has set aside a budget of Rs 250 crore for the grocery delivery business and would undertake it in mid-November ahead of its $2-billion initial public offering. The company has now extended its procedures across six cities — Delhi, Mumbai, Bangalore, Pune, Hyderabad and Chennai and is anticipated to be around 6,000-8,000 orders daily from over 100 dark stores.

Ride-hailing platform Ola has started piloting a quick delivery service for items like grocery, personal care and pet care products in Bengaluru, making a foray into the quick commerce sector, according to sources. The plan is to set up 300 dark stores for grocery and convenience delivery by January. The company, which has 55 cloud kitchens, also plans to expand the number to 150-160 by January.

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